College of Arts, Humanities and Social Sciences

Undergraduate Information

The Department of Journalism and Mass Communication (JOMC) offers the Bachelor of Science degree in Journalism and Mass Communication in three concentrations: Mass Media Production, Multimedia Journalism and Public Relations.

Multimedia Journalism

Students concentrating in Multimedia Journalism are on track to work in newsrooms, social media spaces, and within companies which may require an on-camera presence.

With a number of outlets using social media to spread information, these students will learn how to operate camera equipment, shoot and edit video footage, write for print and digital platforms, and optimize their digital presence. 

It is imperative that students learn these technical skills, and also know the legal and ethical side of journalism as well. For this, students will take courses in media law and ethics.

Students successfully completing this major will find themselves working as digital/social media producers, reporters, and content creators for media organizations. Students aspiring to attract their own audience(s) are encouraged and motivated to even start their own blog. 

They will learn how to create digital portfolios and websites which will allow them to upload their projects, reels, and posts. This could lead to freelance opportunities sparking an independent career.

In this new age of media and journalism, professionals must be multifaceted. They are expected to know how to produce their own content visually, audibly, and in print. Aside from the technical skills professionals emerging from this program will know their legal rights and ethical expectations. This program prepares for students to thrive in the evolving media industry.

Mass Media Production 

The Mass Media Production concentration is for students who want to operate “behind the scenes,” creating programs for educational, corporate and governmental presentation. Their work also would be distributed via radio, television, satellites, cable, the Internet, CDs, DVDs and memory cards.

After completing the Bachelor of Science in Journalism and Mass Communication with a concentration in Mass Media Production, students have many options. They may work at radio or television stations, or companies creating programs for radio or television stations, corporations, and community and government agencies. They also may work in advertising or public relations firms that promote companies and their products, services or relationships.

For additional education, students may work on master's or doctoral degrees that prepare them for research, policy and teaching. Or they may seek professional degrees in such areas as business and law.

If you would like to be the “power” behind the sounds we hear, the pictures we see, and the resulting impressions we develop in our heads, consider Mass Media Production. You could be an operator of production equipment, writer or producer of programs we create with that equipment, or manager of a department or company that creates and distributes the programs. So much opportunity is waiting for you! 

Public Relations (PR) 

Students pursuing a concentration in Public Relations aspire to excel in the communications industry on the corporate level. These emerging professionals  aim to work for companies to protect and enhance their representation, assist artists enhance their presence on social media and in the community, or explore opportunities that compliment their degree.                           

After completing concentration requirements, students will earn a Bachelor of Science degree. The required courses include Introduction to Public Relations, Public Relations Writing, Public Relations Case Studies and Public Relations Campaigns.                                                           

Public relations students may find themselves exploring entrepreneurial routes such as owning their own public relations firms, or continuing their education to earn masters or law degrees.        Students who would like to gain the knowledge and skills required of high-performance public relations experts – and be able to apply those skills in the real world upon graduation – should enroll in the Public Relations concentration in the Department of Journalism and Mass Communication at N.C. A&T.

 

Course Requirements

Find details below on the course requirements for each new and old concentration.


Key to success: Course Sequence

In the department, students have to take courses in their proper sequence. Some courses are pre-requisites for others. For example, students should complete the Practicum first, the Seminar second, and the Internship third to fulfill graduation requirements from the department. For details on the sequencing of courses required for graduation, go to the Career and Internships page.

Course Listing

The department offers courses that meet both the needs of its majors and the needs of other students who seek a general introduction to ideas in journalism and mass communication. To see a description of courses go here.

Academic Advising

Academic advisors help students, particularly freshmen, transition to life in higher education in general, their university, and the department specifically. The advisors for sophomores and juniors are specialists in their concentrations and guide them in meeting the requirements of these concentrations – multimedia journalism, mass media production, and public relations. The advisor for seniors is currently the interim Department Chair, Dr. Robbie Morganfield, along with a senior faculty member to assist pre-graduation advising Dr. Sheila Whitley. A list of JOMC Academic Advisors is available here  or stop by Crosby Hall Room 220 or call the JOMC Depatment Office at 336-334-7900 for complete details.

JOMC Student Organizations

Organizations in the department help students make the best of their education, make use of opportunities for advancement, prepare for entry into the world outside the classroom, and apply their education in their field.

JOMC Scholarships

Students who have financial need and excel in the Journalism and Mass Communication Department may qualify for scholarships offered by or through the department. The following deparment applications can be applied for using this "google doc" each Spring (link opens Spring 2023, Winners have been announced for 2022)

The scholarships receive funds from alumni, organizations, and individual philanthropists. The supporters have included the following:

  • NBCUniversal
  • Wieden+Kennedy
  • Richard E. Moore
  • Caterpillar Foundation
  • Shirley T. Frye Endowment
  • Henry V. and Ruth Whitehead Foundation
  • National Association of Broadcasters Educational

Student Awards

The department holds an annual spring graduation ceremony to honor and recognize outstanding graduating seniors, including highest GPA, top student in each of the three concentrations and Kappa Tau Alpha.  

Kappa Tau Alpha (KTA)

Kappa Tau Alpha is a college honor society comprised of over 75,000 students, recognizing academic excellence and promoting scholarship in journalism and mass communication.

Membership is by invitation only by the Society’s campus chapter and it is based solely on scholarship and character. Membership is earned by excellence in academic work at the affiliated University. Selection for membership is a mark of the highest distinction and honor, as members must rank in the upper 10 percent of their journalism/mass communications classes (among other students in the same class, i.e. juniors amongst other juniors). Members must have also completed 5 semesters of an eight-semester program and must have at least a 3.0 GPA (on 4.0 system) in their upper level journalism/mass communication courses (junior/senior). NC A&T is proud to be one of ninety-nine chapters on college campuses. For more information, please contact Ms. Kawana Bowman, Admistrative Assistant at klbowman@ncat.edu or 336-334-7900.

 

JOMC Minors

The Department of Journalism and Mass Communication offers minors in:

For more details on declaring a minor, please read the Minor Field of Undergraduate Study Policy.