College of Arts, Humanities and Social Sciences

Undergraduate Information

The Department of Journalism and Mass Communication (JOMC) offers the Bachelor of Science degree in Journalism and Mass Communication in three concentrations: Mass Media Production, Multimedia Journalism and Public Relations.

Multimedia Journalism - Bachelor of Science

Students majoring in Multimedia Journalism will take courses that will prepare them to work in the newsrooms of the 21st century. Tomorrow's journalists will need to master a growing variety of skills in order to produce and distribute content via mobile devices and across extensive platforms.

For starters, you'll learn traditional print journalism techniques and multimedia journalism techniques that will teach you how to write for the web. You'll learn how to shoot, edit and post digital stills, audio and video for the web using a variety of free or low-cost software. From there, you'll take courses in website design and video production and editing courses using professional equipment, all geared toward creating and posting content for the web. You'll also take courses in media law and ethics so that you'll learn what you can and can't do legally and ethically related to how you report stories.

Students successfully completing this major will find themselves working as website editors, producers and content providers for media organizations. You may even start your own blog and create content for it using the multimedia skills you've learned.

Bottom line: You can't make it just knowing how to write for newspapers. You need audio recording, editing and videotaping, video production and editing skills to be viable in the modern newsroom.

Mass media Production - Bachelor of Science

The Mass Media Production concentration is for students who want to operate “behind the scenes,” creating programs for educational, corporate and governmental presentation. Their work also would be distributed via radio, television, satellites, cable, the Internet, CDs, DVDs and memory cards.

After completing the Bachelor of Science in Journalism and Mass Communication with a concentration in Mass Media Production, students have many options. They may work at radio or television stations, or companies creating programs for radio or television stations, corporations, and community and government agencies. They also may work in advertising or public relations firms that promote companies and their products, services or relationships.

For additional education, students may work on master's or doctoral degrees that prepare them for research, policy and teaching. Or they may seek professional degrees in such areas as business and law.

If you would like to be the “power” behind the sounds we hear, the pictures we see, and the resulting impressions we develop in our heads, consider Mass Media Production. You could be an operator of production equipment, writer or producer of programs we create with that equipment, or manager of a department or company that creates and distributes the programs. So much opportunity is waiting for you!

Public Relations - Bachelor of Science

The nationally ranked Public Relations program is designed for students who would like to excel in careers in the public relations profession. After completing concentration requirements, students will earn a Bachelor of Science degree. The required courses include Introduction to Public Relations, Public Relations Writing, Public Relations Case Studies and Public Relations Campaigns.

Graduates of the concentration have excelled in corporate, government and non-profit organizations while serving in positions such as communications manager, director of corporate communications, director of investor relations, media relations manager, public affairs specialist, public relations manager and sports information director. They have also established public relations firms and pursued master’s degrees, law degrees and doctoral degrees.

N.C. A&T is proud of the alumni who have achieved greatness in the public relations profession. Among them are Seth Bennett, vice president of market development, Charlotte Bobcats; B.J. Evans, director of basketball communications, Charlotte Bobcats; and Corey Savage, college relations manager at The Tom Joyner Foundation, Inc.

Students who would like to gain the knowledge and skills required of high-performance public relations experts ¬ and be able to apply those skills in the real world upon graduation – should enroll in the Public Relations concentration in the Department of Journalism and Mass Communication at N.C. A&T.

JOMC Minors

The Department of Journalism and Mass Communication offers minors in:

For more details on declaring a minor, please read the Minor Field of Undergraduate Study Policy.

Course Requirements

Find details below on the course requirements for each new and old concentration.

Course Sequence/Internships

In the department, students have to take courses in their proper sequence. Some courses are pre-requisites for others. For example, students should complete the Practicum first, the Seminar second, and the Internship third to fulfill graduation requirements from the department. For details on the sequencing of courses required for graduation, go to the Career and Internships page.

Course Listing

The department offers courses that meet both the needs of its majors and the needs of other students who seek a general introduction to ideas in journalism and mass communication. To see a description of courses go here.

Academic Advising

Academic advisors for freshmen help them in the transition to life in higher education in general, North Carolina A&T in particular, and the department specifically. The advisors for sophomores and juniors are specialists in their concentrations and guide them in meeting the requirements of these concentrations – broadcast production, electronic media and journalism, media management, print journalism, public relations. The advisor for seniors is a faculty member who specializes in pre-graduation advising. A list of JOMC Academic Advisors is available in Crosby Hall Room 220 or call the Main Office at 336-334-7900 for complete details.

JOMC Student Organizations

Organizations in the department help students make the best of their education, make use of opportunities for advancement, prepare for entry into the world outside the classroom, and apply their education in their field.

JOMC Scholarships

Students who have financial need and excel in the Journalism and Mass Communication Department may qualify for scholarships offered by or through the department. The scholarships receive funds from alumni, organizations, and individual philanthropists. The supporters have included the following:

  • Richard E. Moore
  • Caterpillar Foundation
  • Shirley T. Frye Endowment
  • Henry V. and Ruth Whitehead Foundation
  • National Association of Broadcasters Educational

Student Awards

The department holds an annual spring graduation ceremony to honor and recognize outstanding graduating seniors.