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Roland L Leak

Associate Professor

North Carolina Agricultural and Technical State University
College
College of Business & Economics

Department
Marketing and Supply Chain Managmt

Contact
Merrick Hall 317
Education
B.S.Management / North Carolina A&T State University
MBAManagement / Wake Forest University
Ph.D.Business Administration / University of South Carolina

Research Interests

Ethnicity, Stereotype, Social Identity, and Ideology

External URL

https://www.ncat.edu/employee-bio.php?directoryID=434480525

Recent Publications

  • Mitchell Hamilton, Roland Leak, Omar Woodham (2017). ("I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference" ). In Karen Flaherty, (2) 25, ). Journal of Marketing Theory and Practice.
  • Willietta Gibson, Sirena Hargrove-Leak, Roland Leak, Stephanie Luster-Teasley (2017). (Case studies in sustainability used in an introductory laboratory course to enhance laboratory instruction). (2) 18, pp. 30-39 ). Journal of STEM Education: Innovations and Research.
  • Roland Leak, George Stone, Omar Woodham (2015). (Felt discrimination increases offensiveness of stereotyped out-group depictions). (1) 32, pp. 26-33 ). Journal of Consumer Marketing.
  • Roland Leak, Kimberly Mcneil, Omar Woodham (2015). (Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes). (5) 24, pp. 494-503 ). Journal of Product and Brand Management.
  • Roland Leak (2014). (Situational Effects of Ethnic Phenotype in Marketing: Investigating Inter- and Intra-Ethnic Preferences for Minorities in Advertisements). (2) 18, pp. 135-147 ). Academy of Marketing Studies Journal.
  • Linda Coley, Roland Leak, George Stone (2014). (Towards a Global Consumer “Eco-orientation” Model: A Cross-national Perspective). (4) 26, pp. 311-328 ). Journal of International Consumer Marketing.
  • William Dillon, Roland Leak, Thomas Madden (2010). (Students’ Evaluation of Teaching: Concerns of Item Diagnosticity). (3) 32, pp. 264-274 ). Journal of Marketing Education.