Xueying Zhang

Associate Professor

Xueying Zhang
Crosby Hall 122
Ph.D.Communication & Info Sciences / The University of Alabama
MAMass communication / Oklahoma State University
MALinguistics and Applied Linguistics / Beijing Foreign Studies University
B.S.Teaching Chinese as a Foreign Language / Beijing Foreign Studies University


Maria (Xueying) Zhang is an Assistant Professor in Department of Journalism and Mass Comm. She earned her Ph.D. from the College of Communication and Information Sciences at the University of Alabama. Her research interests lies in the intersection of strategic communication and health communication. She teaches courses related to communication theories, effects and research methods. Before entering academia, Maria worked in a national television news website as an editor and reporter in China.

Research Interests

Her research focuses on health communication, examining how health-related perceptions, attitudes and behaviors (e.g. risk perceptions, health information seeking and processing, healthy eating and exercising, social support) can be changed through media use as well as interpersonal and organizational communication. Her studies have been published in Journal of Health Communication, Newspaper Research Journal, Journal of Mass Communication and Society, Southern Communication Journal, among other publications. She has presented research in regional, national and international communication conferences. She has used the results of research to inform the design of multiple health interventions at a local elementary school and the design of an iPad food-tracking app for children.

Recent Publications

  • Xueying Zhang, Shuhua Zhou, Xueying Zhang, Shuhua Zhou (2018). (Clicking Health Risk Messages on Social Media: Moderated Mediation Paths Through Perceived Threat, Perceived Efficacy, and Fear Arousal). pp. 1-10 ). Health Communication.
  • Kimberly Bissell, Kim Baker, Sarah Pember, Xueying Zhang, Yiyi Yang, Kimberly Bissell, Xueying Zhang (2018). (Changing the Face of Health Education via Health Interventions: Social Ecological Perspectives on New Media Technologies and Elementary Nutrition Education). pp. 1-10 ). Health Communication.
  • Lu Tang, Xueying Zhang, Xueying Zhang, Lu Tang (2018). (How to Do Research on Heath Communication). In Hong, J., (Y) Foundations of Communication Research, ). Peking University Press.
  • Kim Bissell, Lindsey Conlin Maxwell, Xueying Zhang, Bijie Bie, Dylan McLemore, Kim Bissell, Xueying Zhang (2017). (Let Go of My iPad: Testing the Effectiveness of New Media Technologies to Measure Children’s Food Intake and Health Behaviors). (4) 20, pp. 550-572 ). Mass Communication and Society.
  • Xueying Zhang, Bijie Bie, Dylan McLemore, Lindsey Conlin, Kim Bissell, Scott Parrott, Perrin Lowrey, Bijie Bie, Xueying Zhang (2017). (Active Video Game Play in African American Children: The Effect of Gender and BMI on Exertion and Enjoyment). (3) 28, pp. 280-296 ). Howard Journal of Communications.
  • Xueying Zhang, Kim Baker, Sarah Pember, Kim Bissell, Xueying Zhang, Kim Baker (2017). (Persuading Me to Eat Healthy: A Content Analysis of YouTube Public Service Announcements Grounded in the Health Belief Model). (1) 82, pp. 38-51 ). Southern Communication Journal.
  • Xueying Zhang, Bijie Bie, Andrew Billings, Bijie Bie, Xueying Zhang (2017). (Newspaper Ebola articles differ from Twitter updates). (4) 38, pp. 497-511 ). Newspaper Research Journal.
  • Xueying Zhang, Shuhua Zhou, Xueying Zhang, Shuhua Zhou (2016). (Empower me and I’ll Like you: Users’ Experience on Facebook and Reaction to Ads. ). (1) 8, pp. 46-68 ). Asian Journal of Information and Communications.
  • Lu Tang, Ruijuan Zhu, Xueying Zhang, Lu Tang, Xueying Zhang (2016). (Postpartum Depression and Social Support in China: A Cultural Perspective). (9) 21, pp. 1055-1061 ). Journal of Health Communication.