Publications Approval Process

In an effort to protect the university’s messages and visual brand, all print and electronic publications (internal and external) that will be viewed by prospective students and the general public must be approved by the Office of University Relations.

Print and electronic publications include but are not limited to the following:

  • Brochures/pamphlets
  • Fliers
  • Invitations
  • Books/Booklets/Guides
  • Posters
  • Periodicals (e.g., magazines, newsletters)
  • Postcards
  • Programs

The N.C. A&T Brand Strategy Guide sets the standard for publications and other printed materials. The style guide is updated periodically.

A timeline for submitting documents to University Relations for approval is provided below.


Time Frame

Plan of Action

12 weeks out

Finalize plans for the production and release of items such as posters, fliers, programs, banners, brochures/pamphlets, invitations, paraphernalia, etc.

11 weeks out

Share design concepts with University Relations. Discuss options

9 weeks out

Present first proof for printed materials to University Relations

8 weeks out

University Relations provides feedback on first proof. Gives required changes to/share suggestions with your graphic designer

7 weeks out

Present second proof to University Relations. University Relations provides final feedback

6 weeks out

Make final changes (if necessary). Send files to printer

5 weeks out

Invitations should be mailed

4 weeks out

Send files to vendor for paraphernalia-type items

3 weeks out

Last chance to get files to printer to ensure on-time delivery of large print jobs

2 weeks out

Send files for large print jobs to printer

1 week out

Items delivered

All print and electronic publications using the N.C. A&T State University symbols/marks must be routed through the Office of University Relations prior to being printed or reproduced.

Marketing consultants, marketing research firms, advertising agencies and design firms may not be hired without the prior approval of the Office of University Relations.

To learn more about licensure requirements, visit

For additional information about the Office of University Relations policies, contact:

Sandra Brown 
Director of University Communications
Periodicals, brochures/pamphlets, logo/university symbols/marks

Tiffany S. Jones 
Director of Media Relations
News releases, op-eds, interviews, videos