Jae Hoon Choi

Research Interests

He is interested in how IT/IS is adopted and used, and how its usage influence user behavior (benefits and darkside). He is also interested in the effects of emotional factors on the economic decisions of individuals and organizations using information systems as well as how information and information systems affect an economy and economic decisions. He is also working on using data and statistical methods to develop new insights on business performance, specifically, predicting future trends by analyzing unrelated data points such as platform traffic data, timeline progression, monetary value, and social media interactions.