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Omar Peyton Woodham

Associate Professor

North Carolina Agricultural and Technical State University
Contact
Merrick Hall 329
Education
Ph.D.Business Administration / Syracuse University
B.S.Civil Engineering / University of the West Indies
MBABusiness Administration / Rochester Institute of Technology

Research Interests

Service Quality Brand Loyalty Goal Pursuit

Recent Publications

  • Omar Woodham, Omar Woodham (2017). (Testing the Effectiveness of a Marketing Simulation to Improve Course Performance). In Jeff Tanner, ). Marketing Education Review.
  • Omar Woodham, Mitchell Hamilton, Roland Leak, Omar Woodham, Roland Leak, Mitchell Hamilton (2017). ("I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference" ). In Karen Flaherty, (2) 25, ). Journal of Marketing Theory and Practice.
  • Omar Woodham, George Stone, Kathryn Cort, Michael Jones, Omar Woodham, George Stone, Kathryn Cort, Michael Jones (2016). (An Exploratory Comparison of Private and HBCU Marketing Student Study Abroad Program (SAP) Participation Intentions). In Walter Kendall, (3) 5, pp. 35-57 ). Atlantic Marketing Journal .
  • Omar Woodham, Jacqueline Williams, Kimberly Mcneil, Kimberly Mcneil, Omar Woodham, Jacqueline Williams (2016). (Toward Understanding Attribute Values at Different Price Tiers). In Gillian Naylor, 29, pp. 91-117 ). Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior .
  • Roland Leak, Omar Woodham, Kimberly Mcneil, Roland Leak, Omar Woodham, Kimberly Mcneil (2015). (Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes). (5) 24, pp. 494-503 ). Journal of Product and Brand Management.
  • Roland Leak, Omar Woodham, George Stone, Omar Woodham, George Stone, Roland Leak (2015). (Felt discrimination increases offensiveness of stereotyped out-group depictions). (1) 32, pp. 26-33 ). Journal of Consumer Marketing.