Omar Peyton Woodham

Associate Professor

Omar Peyton Woodham
College of Business & Economics

Marketing & Supply Chain Management

Merrick Hall 329
Ph.D.Business Administration / Syracuse University
MBABusiness Administration / Rochester Institute of Technology
B.S.Civil Engineering / University of the West Indies

Research Interests

Service Quality Brand Loyalty Goal Pursuit

Recent Publications

  • Omar Woodham, Mitchell Hamilton, Roland Leak (2017). ("I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference" ). In Karen Flaherty, (2) 25, Journal of Marketing Theory and Practice.
  • Omar Woodham (2017). (Testing the Effectiveness of a Marketing Simulation to Improve Course Performance). In Jeff Tanner, Marketing Education Review.
  • Omar Woodham, George Stone, Kathryn Cort, Michael Jones (2016). (An Exploratory Comparison of Private and HBCU Marketing Student Study Abroad Program (SAP) Participation Intentions). In Walter Kendall, (3) 5, pp. 35-57. Atlantic Marketing Journal .
  • Omar Woodham, Jacqueline Williams, Kimberly Mcneil (2016). (Toward Understanding Attribute Values at Different Price Tiers). In Gillian Naylor, 29, pp. 91-117. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior .
  • Roland Leak, Omar Woodham, George Stone (2015). (Felt discrimination increases offensiveness of stereotyped out-group depictions). (1) 32, pp. 26-33. Journal of Consumer Marketing.
  • Roland Leak, Omar Woodham, Kimberly Mcneil (2015). (Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes). (5) 24, pp. 494-503. Journal of Product and Brand Management.