Juliet Ogechi Oriaifo

Assistant Professor

North Carolina Agricultural and Technical State University
Google Scholar

College of Business & Economics


Willie A. Deese College of Business and Economics 239
MBAHuman Resource Management / North Carolina A & T State University
B.A.Psychology / University of North Carolina Greensboro

Research Interests

Juliet Oriaifo is an Assistant Professor at North Carolina A&T State University. She examines how firm operation in the emerging economy context is fundamentally different from the traditionally studied context of developed economies, and why and how market-supporting institutions fail to enable firm survival and growth in the emerging economy context. Furthermore, she studies the strategies that emerging market firms leverage as a means to cope with the lack of market-supporting institutions. In addition to her research on firm strategies in the emerging market context, she researches on how firm strategies in the African context differ from firm strategies of other countries.

Recent Publications

  • Juliet Oriaifo, Rui Torres de Oliveira, Kimberly Ellis (2020). (Going above and beyond: How intermediaries enhance change in emerging economy institutions to facilitate small to medium enterprise development). (3) 14, pp. 501-531. Strategic Entrepreneurship Journal.
  • Charles Funk, Len Trevino, Juliet Oriaifo (Resource Curse Impacts on the Co-evolution of Emerging Economy Institutions and Firm Internationalization  ). International Business Review.