Juliet Ogechi Osuji

Assistant Professor

Juliet Ogechi Osuji
Google Scholar

College of Business & Economics


Willie A. Deese College of Business and Economics 239
MBAHuman Resource Management / North Carolina A & T State University
B.A.Psychology / University of North Carolina Greensboro

Research Interests

My research interest is in the area of firm failure, survival and strategies under unfavorable firm conditions. To explore this phenomenon, I pay particular attention to understanding the different institutional conditions that firms face, how institutional failures hinder firm growth, how firms can build resilience in the midst of difficulties, and how firms can navigate through such difficulties.

Recent Publications

  • Juliet Oriaifo, Rui Torres de Oliveira, Kimberly Ellis (2020). (Going above and beyond: How intermediaries enhance change in emerging economy institutions to facilitate small to medium enterprise development). (3) 14, pp. 501-531. Strategic Entrepreneurship Journal.
  • Charles Funk, Len Trevino, Juliet Oriaifo (Resource Curse Impacts on the Co-evolution of Emerging Economy Institutions and Firm Internationalization  ). International Business Review.