Kimberly R McNeil

Associate Professor

North Carolina Agricultural and Technical State University
College of Business & Economics

Marketing & Supply Chain Management

Merrick Hall 315
Ph.D.Business Administration (Marketing) / Florida State University
B.S.Business Education (Economics) / North Carolina A&T State University

Research Interests

Demographic and Psychographic Influences, Marketing Communications Influences, Marketing Education, Marketing Issues in Travel, Leisure, and Services

Recent Publications

  • Kimberly Grantham, Kimberly McNeil, Gail Taylor, Roland Leak (2021). (Building Connections in Co-Production Environments). (2) 10, Atlantic Marketing Journal.
  • Roland Leak, Kimberly McNeil, David Crockett, (2021). (Does History Really Matter: Investigating Historical Branded Executions’ Effects on Contemporary Consumer Attitudes). (2) 55, pp. 445-463. Journal of Consumer Affairs.
  • Omar Woodham, Jacqueline Williams, Kimberly McNeil, (2016). (Toward Understanding Attribute Values at Different Price Tiers). 29, pp. 91-117. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior .
  • Roland Leak, Omar Woodham, Kimberly Mcneil (2015). (Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes). (5) 24, pp. 494-503. Journal of Product and Brand Management.
  • Scott Neslin, Gail Ayala Taylor, Kimberly Grantham, Kimberly Mcneil (2013). (Overcoming the 'Recency Trap' in Customer Relationship Management). (3) 41, pp. 320-337. Journal of the Academy of Marketing Science.
  • Jacqueline Williams, Kimberly Mcneil (2011). (A modified travel career ladder model for understanding academic travel behavior). 4, Journal of Behavioral Studies in Business.
  • Patrick Rogers, Kimberly Mcneil (2009). (Student Learning Styles and Online Course Performance: An Empirical Examination of Student Success in Web-Based Management Courses.). (18) Business Education Digest.
  • Lisa Snyder, Kimberly Mcneil (2008). (Enhancing students’ perceptions of collaborative projects through the use of pre-group instruction methods). 1, pp. 18. Research in Higher Education .