Lisa Gueldenzoph Snyder

Professor/Interim Chair

Lisa Gueldenzoph Snyder
Google Scholar

College of Business & Economics


Merrick Hall 313
Ph.D.Higher Education Administration / Bowling Green State University
MEDBusiness Education / Bowling Green State University
B.S.Business Education / Northern Michigan University


Dr. Lisa Gueldenzoph Snyder is a tenured full professor in the Willie A. Deese College of Business and Economics at NC A&T State University. She co-authors a Business Communication textbook and is a past president of both the Association for Business Communication as well as the Association for Research in Business Education and the North Carolina Business Education Association.

Research Interests

Critical Thinking Pedagogy
Effective Communication Practices
Active/Collaborative Learning Methodology
Impact of Technology on Effective Communication
Distance Learning / Virtual Education / Online Teaching

External URL


Recent Publications

  • Charles Malone, Cynthia Khanlarian, Sherrie Drye, Lisa Snyder (2022). (A comparative analysis of accredited business education programs). (1) 62, pp. 6-17. Journal of Research in Business Education.
  • Shwom, B., & Snyder, L. G. (2018). Business Communication: Polishing Your Professional Presence, 4th edition, Pearson Learning, Inc.
  • Alexander Yap, Sherrie Drye, Lisa Snyder, (2018). (The information war in the digital society: A conceptual framework for a comprehensive solution to fake news). (7) 3, pp. 1214-1221. Academy of Social Sciences.
  • Sherrie Drye, Ewuukgem Lomo-David, Lisa Snyder, (2017). (Normal deviance: An analysis of university policies and student perceptions of academic dishonesty). (5) 6, Southern Journal of Business and Ethics.
  • Barbara Shwom, Lisa Snyder, (2016). Business Communication: Polishing Your Professional Presence. 3rd edition, Pearson Education, Inc.
  • Scott Christen, Stephanie Kelly, Lisa Fall, Lisa Snyder (2015). (Exploring business students’ communicative needs: Social presence in the online classroom). 54, pp. 31-46. The Journal for Research in Business Education.
  • Barbara Shwom, Lisa Snyder (2014). (Business Communication: Polishing Your Professional Presence). In Stephanie Wall, (2nd) pp. 648. Pearson Education, Inc..
  • Stephanie Kelly, Scott Christen, Lisa Snyder (2013). (An analysis of effective online reputation management: A critical thinking social media activity). 55, pp. 24-35. The Journal of Research in Business Education.
  • Lisa Snyder, Sherrie Cannoy (2013). (Chapter 7, Teaching in the Online Classroom). (Effective Methods of Teaching Business Education) (2013) 2013 Yearbook, pp. 96-110. National Business Education Association.
  • Susan Hall, Lisa Snyder (2012). (An analysis of business education methods course syllabi at NABTE institutions). 39, pp. 15-21. Business Teacher Education Journal.
  • Barbara Shwom, Lisa Snyder (2012). (Business Communication: Polishing Your Professional Presence). In Sally Yagan, (1st) pp. 569. Pearson Education, Inc..
  • Lisa Snyder, Barbara Shwom (2011). (Teaching effective communication skills with ACE: Analyzing, composing, & evaluating). (3) 9, pp. 1-6. Journal of Applied Research for Business Instruction.
  • Lisa Snyder, Sherrie Drye (2010). (Business Communication: Instructional Strategies to Prevent Plagiarism). (1) 65, pp. 23-25. Business Education Forum.
  • Lisa Snyder (2010). (The use of pre-group instruction to improve student collaboration). (1) 8, pp. 1-6. Journal of Applied Research for Business Instruction.
  • Jorge Gaytan, Lisa Snyder (2010). (Working with English language learners: Teaching, assessment, and administrative strategies to effectively meet academic challenges. ). In Dr. Lila Waldman, (Cross-Cultural and International Business Education) (48) pp. 160-177. National Business Education Association.
  • Lisa Snyder, Kimberly Mcneil (2008). (Enhancing students’ perceptions of collaborative projects through the use of pre-group instruction methods). 1, pp. 18. Research in Higher Education .