Danielle D Winchester

Associate Professor/Interim Associate Dean

North Carolina Agricultural and Technical State University
College of Business & Economics


Merrick Hall 207
MBABusiness Administration / The University of North Carolina at Greensboro
Ph.D.Personal Financial Plan / Texas Tech University
B.S.SILS - International Business / University of North Carolina at Greensboro

Research Interests

Her research interests include consumer financial decision making, financial literacy, and gender and racial differences in these domains. Her research has been published in peer-reviewed journals focusing on economic psychology, financial counseling and planning, as well as practitioner application.

Recent Publications

  • Danielle Winchester, Danielle Winchester (2017). (Trust reduces costs associated with consumer-financial planner relationship). (4) 71, pp. 80-91 ). Journal of Financial Service Professionals.
  • Danielle Winchester, Danielle Winchester (2015). (All financial advice for the middle class is not equal). (3) 38, pp. 247-264 ). Journal of Consumer Policy.
  • Danielle Winchester, Danielle Winchester (2014). (Does a relationship with a financial services professional overcome a client's sense of not being in control of achieving their goals? ). (1) 23, pp. 1-24 ). Financial Services Review.
  • Danielle Winchester, Danielle Winchester (2013). (Keeping your financial planner to yourself: Racial and cultural differences in financial planner referrals). (2) 40, pp. 165-184 ). Review of Black Political Economy.
  • Ajamu Loving, Nathan Harness, Danielle Winchester, Ajamu Loving, Danielle Winchester (2012). (Finishing School: Integrating sales skills and product knowledge into financial planning curriculum). (3) 1, ). GSTF Business Review.
  • Danielle Winchester, Sandra Huston, Michael Finke, Sandra Huston, Danielle Winchester (2011). (Investor prudence and the role of financial advice). (4) 67, ). Journal of Financial Service Professionals.
  • Michael Finke, Sandra Huston, Danielle Winchester, Michael Finke, Danielle Winchester (2011). (Financial advice: Who pays). (1) 22, pp. 77-85 ). Journal of Financial Counseling and Planning.
  • John Salter, Vickie Hampton, Danielle Winchester, Harold Evensky, Deana Katz, John Salter, Danielle Winchester (2011). (Entry-level financial planning practices: Preparing students to hit the ground running). (3) 20, pp. 195-216 ). Financial Services Review.