Marketing and Sales Minor

Marketing and Supply Chain Management (MSCM) Marketing Program Minors General Marketing or Marketing in Professional Sales
MTSC’s Marketing Program offers two options to acquire a Minor in Marketing (18 Credit hours).
1) General Marketing--Minor Code MKTG
2) Marketing in Professional Sales--Minor Code MKTS

Required Courses for Minors:
MKTG 230 Marketing Concepts is the required prerequisite for both minors.
The remaining courses (15 credit hours) are accomplished per the guidance below.

General Marketing (MKTG):
1. MKTG 230 Marketing Concepts is the prerequisite for all marketing courses.

2. Choose an additional 12 hours (4 courses) from the list below: MKTG 332 Consumer Behavior
MKTG 333 Retailing
MKTG 334 Business-to-Business Marketing (B2B) MKTG 335 Selling and Sales Management
MKTG 338 Integrated Marketing Communications
MKTG 445 Customer Relationship Marketing & Management Concepts (CRM&M) MKTG 447 International Marketing
MKTG 444* Marketing Research
* Prerequisite: ECON 206: Statistics for Decision Making

3. MKTG 489 Marketing Management as the capstone course.

Marketing in Professional Sales (MKTS):
1. Required courses 12 hours (4 courses): MKTG 230 Marketing Concepts
MKTG 334 Business to Business (B2B) MKTG 335 Selling and Sales Management
MKTG 445 Customer Relationship Marketing & Management Concepts (CRM&M)

2. Choose an additional 3 hours (1 course) from the list below: MKTG 332 Consumer Behavior
MKTG 338 Integrated Marketing Communications SCMG 240 Introduction to Supply Chain Management

3. MKTG 486: Sales Leadership and Ethics as the capstone course.