Social Media Guidelines

Social Media Definition

• Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities and individuals.

Social Media Platforms

• Technologies and tools used by CAES include Facebook, Twitter, Instagram and YouTube.

CAES Social Media Goals

• Recruitment of new students and retention of current students.
• Distribute easily accessible, syndicated and uploadable content through multiple channels.
• Provide additional means for engagement and feedback with current students, potential students, alumni and stakeholders.

CAES Content Guidelines

• Content posted through N.C. A&T College of Agriculture and Environmental Sciences authorized social media sites should be made with the understanding it is posted representing the university and the college.
• Personal social media accounts should be for an individual’s personal use only and not identify the user as an official representative of N.C. A&T State University or CAES.
• Authorized university / CAES accounts

Best Practices

• Avoid posting internal/confidential university information, policies and operations in addition to the personal information of University students, employees and alumni.
• The use of University logos and graphics, should be in compliance with N.C. A&T University Relations.

Recommended N.C. A&T & CAES Hashtags

• #ncatcaes
• #ncat
• #ncatanisci
• #ncatfcs
• #ncatagbusiness
• #ncatageducation
• #ncatnred
• #ncatfashion
• #ncatextension