North Carolina Agricultural and Technical State University has appointed Rosetta Clay as the new associate vice chancellor for alumni affairs/executive director of the National Alumni Association.

The position is responsible for developing a comprehensive program that creates engagement opportunities and builds a lifelong partnership between alumni and the university. Clay will institute a wide array of programs and activities that stimulate alumni participation and cultivate students in support of the university’s mission. She will also be responsible for improving the operational infrastructure of the association, increasing alumni resources, and generating revenue.

"(Rosetta) Clay's talent and experience in creating engagement opportunities for alumni, students and friends will be a tremendous asset to our organization," said Nicole Pride, chief of staff and interim vice chancellor for university advancement.

From 2007 until her appointment at North Carolina A&T, Clay served as the director of alumni programs at the University of Maryland Robert H. Smith School of Business where she developed and led strategic alumni relations initiatives for 50,000 alumni. She was responsible for the successful implementation of programs designed for undergraduate alumni, engaging alumni volunteers in key markets and establishing regional alumni clubs. Prior to this role, Clay served as the business school’s director of special events from 2005 to 2007.

She is an advisory board member of the Association of Business School Alumni Professionals, inaugural cohort member of UMD-Smith’s leadership academy and a member of the Council for Advancement and Support of Education.

Clay earned a master’s degree in marketing management from Johns Hopkins University Carey Business School and a bachelor’s degree in mass communications from Southern Illinois University.