Roland L. Leak

TitleAssociate Professor

DepartmentMarketing, Transportation & Supply Chain


OfficeMerrick Hall
Room: 317

1601 East Market Street
Greensboro, NC 27411

Roland L. Leak


Ph D: Business Administration, University of South Carolina, 2009

MBA: Management, Wake Forest University, 1998

BS: Management, North Carolina A&T State University, 1996

Research Interests

Ethnicity, Stereotype, Social Identity, and Ideology

Recent Publications

Luster-Teasley,  Stephanie  Hargrove-Leak,  Sirena  Gibson,  Willietta  Leak,  Roland  ( 2017).  Case studies in sustainability used in an introductory laboratory course to enhance laboratory instruction.  ( 2,  18,  pp. 30-39).   Journal of STEM Education: Innovations and Research.

Woodham,  Omar  Hamilton,  Mitchell  Leak,  Roland  ( 2017).  "I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference" .  In Karen Flaherty  ( 2,  25,  ).   Journal of Marketing Theory and Practice.

Leak,  Roland  Woodham,  Omar  Mcneil,  Kimberly  ( 2015).  Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes.  ( 5,  24,  pp. 494-503).   Journal of Product and Brand Management.

Leak,  Roland  Woodham,  Omar  Stone,  George  ( 2015).  Felt discrimination increases offensiveness of stereotyped out-group depictions.  ( 1,  32,  pp. 26-33).   Journal of Consumer Marketing.

Stone,  George  Coley,  Linda  Leak,  Roland  ( 2014).  Towards a Global Consumer “Eco-orientation” Model: A Cross-national Perspective.  ( 4,  26,  pp. 311-328).   Journal of International Consumer Marketing.

Leak,  Roland  ( 2014).  Situational Effects of Ethnic Phenotype in Marketing: Investigating Inter- and Intra-Ethnic Preferences for Minorities in Advertisements.  ( 2,  18,  pp. 135-147).   Academy of Marketing Studies Journal.

Madden,  Thomas  Dillon,  William  Leak,  Roland  ( 2010).  Students’ Evaluation of Teaching: Concerns of Item Diagnosticity.  ( 3,  32,  pp. 264-274).   Journal of Marketing Education.