Omar Peyton Woodham

TitleAssociate Professor

DepartmentMarketing, Transportation & Supply Chain


OfficeMerrick Hall
Room: 329

1601 East Market Street
Greensboro, NC 27411

Omar Peyton Woodham


Ph D: Business Administration , Syracuse University, 2010

MBA: Business Administration, Rochester Institute of Technology, 2005

BS: Civil Engineering, University of the West Indies, 1999

Research Interests

Service Quality Brand Loyalty Goal Pursuit

Recent Publications

Woodham,  Omar  ( 2017).  Testing the Effectiveness of a Marketing Simulation to Improve Course Performance.  In Jeff Tanner    Marketing Education Review.

Woodham,  Omar  Hamilton,  Mitchell  Leak,  Roland  ( 2017).  "I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference" .  In Karen Flaherty  ( 2,  25,  ).   Journal of Marketing Theory and Practice.

Woodham,  Omar  Stone,  George  Cort,  Kathryn  Jones,  Michael  ( 2016).  An Exploratory Comparison of Private and HBCU Marketing Student Study Abroad Program (SAP) Participation Intentions.  In Walter Kendall  ( 3,  5,  pp. 35-57).   Atlantic Marketing Journal .

Woodham,  Omar  Williams,  Jacqueline  Mcneil,  Kimberly  ( 2016).  Toward Understanding Attribute Values at Different Price Tiers.  In Gillian Naylor  ( 29,  pp. 91-117).   Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior .

Leak,  Roland  Woodham,  Omar  Mcneil,  Kimberly  ( 2015).  Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes.  ( 5,  24,  pp. 494-503).   Journal of Product and Brand Management.

Leak,  Roland  Woodham,  Omar  Stone,  George  ( 2015).  Felt discrimination increases offensiveness of stereotyped out-group depictions.  ( 1,  32,  pp. 26-33).   Journal of Consumer Marketing.