Kimberly R. McNeil

TitleAssociate Professor

DepartmentMarketing, Transportation & Supply Chain


OfficeMerrick Hall
Room: 315

1601 East Market Street
Greensboro, NC 27411

Kimberly R. McNeil


Ph D: Business Administration (Marketing), Florida State University, 1997

BS: Business Education (Economics), North Carolina A&T State University, 1993

Research Interests

Demographic and Psychographic Influences, Marketing Communications Influences, Marketing Education, Marketing Issues in Travel, Leisure, and Services

Recent Publications

Woodham,  Omar  Williams,  Jacqueline  Mcneil,  Kimberly  ( 2016).  Toward Understanding Attribute Values at Different Price Tiers.  In Gillian Naylor  ( 29,  pp. 91-117).   Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior .

Leak,  Roland  Woodham,  Omar  Mcneil,  Kimberly  ( 2015).  Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes.  ( 5,  24,  pp. 494-503).   Journal of Product and Brand Management.

Neslin,  Scott   Ayala Taylor,  Gail  Grantham,  Kimberly   Mcneil,  Kimberly  ( 2013).  Overcoming the 'Recency Trap' in Customer Relationship Management.  ( 3,  41,  pp. 320-337).   Journal of the Academy of Marketing Science.

Williams,  Jacqueline  Mcneil,  Kimberly  ( 2011).  A modified travel career ladder model for understanding academic travel behavior.  ( 4,  ).   Journal of Behavioral Studies in Business.

Rogers,  Patrick  Mcneil,  Kimberly  ( 2009).  Student Learning Styles and Online Course Performance: An Empirical Examination of Student Success in Web-Based Management Courses..  ( 18,  ).   Business Education Digest.

Snyder,  Lisa  Mcneil,  Kimberly  ( 2008).  Enhancing students’ perceptions of collaborative projects through the use of pre-group instruction methods.  ( 1,  pp. 18).   Research in Higher Education .