Kimberly R. McNeil

TitleAssociate Professor

DepartmentMarketing, Transportation & Supply Chain



OfficeMerrick Hall
Room: 315

1601 East Market Street
Greensboro, NC 27411

Kimberly R. McNeil


Ph D: Business Administration (Marketing), Florida State University, 1997

BS: Business Education (Economics), North Carolina A&T State University, 1993

Research Interests

Demographic and Psychographic Influences, Marketing Communications Influences, Marketing Education, Marketing Issues in Travel, Leisure, and Services

Recent Publications

Woodham, Omar  Williams, Jacqueline  Mcneil, Kimberly  (2016).  Toward Understanding Attribute Values at Different Price Tiers.  In Gillian Naylor  (29,  pp. 91-117).  Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior .

Leak, Roland  Woodham, Omar  Mcneil, Kimberly  (2015).  Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes.  (5,  24,  pp. 494-503).  Journal of Product and Brand Management.

Neslin, Scott   Ayala Taylor, Gail  Grantham, Kimberly   Mcneil, Kimberly  (2013).  Overcoming the 'Recency Trap' in Customer Relationship Management.  (3,  41,  pp. 320-337).  Journal of the Academy of Marketing Science.

Williams, Jacqueline  Mcneil, Kimberly  (2011).  A modified travel career ladder model for understanding academic travel behavior.  (4,  ).  Journal of Behavioral Studies in Business.

Williams, Jacqueline  Mcneil, Kimberly  (2010).  Using scenario analysis to build university faculty & student travel competencies.  (6,  ).  Research in Higher Education Journal.

Rogers, Patrick  Mcneil, Kimberly  (2009).  Student Learning Styles and Online Course Performance: An Empirical Examination of Student Success in Web-Based Management Courses..  (18,  ).  Business Education Digest.