Jorge A. Gaytan

TitleAssociate Professor

DepartmentBusiness Education



OfficeMerrick Hall
Room: 131

1601 East Market Street
Greensboro, NC 27411

Jorge A. Gaytan


EDD: Educational Leadership/Administration/Education, The University of Texas at El Paso, 2000

MBA: Business Administration, The Univeristy of Texas at El Paso, 1991

BBA: Computer Information Systems, Western Michigan University, 1987

Research Interests

Business Communication Online and Distributed Education Integration of Instructional Technology into Teaching Practices Critical Thinking Assessment of Teaching and Learning Teaching and Learning

Recent Publications

Gaytan,  Jorge  Kelly,  Stephanie  ( 2017).  The promotion and integration of learning in the business education classroom.  ( 58,  pp. 11-22).   Journal for Research in Business Education.

Autman,  Hamlet  Kelly,  Stephanie  Gaytan,  Jorge  Hunter,  Sharon  ( 2016).  Measuring high school students' communication readiness: Does communication apprehension, writing ability, and speaking ability correlate with their perceptions of professional appearance? .  ( 57,  pp. 42-56).   The Journal of Research in Business Education.

Gaytan,  Jorge  ( 2015).  Comparing faculty and student perceptions regarding factors that affect student retention in online education.  ( 1,  21,  pp. 56-66).   The American Journal of Distance Education.

Gaytan,  Jorge  ( 2015).  Developing instructional strategies to promote and sustain student motivation to learn in online courses.  ( 1,  13,  pp. 53-68).   Texas Business and Technology Educators Association Journal.

Gaytan,  Jorge  ( 2015).  The importance of listening in the teaching and learning process: History, challenges, and recommendations.  ( 1,  13,  pp. 69-77).   Texas Business and Technology Educators Association Journal.

Kelly,  Stephanie  Gaytan,  Jorge  MacDonald,  Patrick  Collins,  Robin  Denton,  Zachary  ( 2014).  An investigation of student apprehension: Testing student predictions of classroom aptitude via brain hemisphere dominance.  ( 40,  pp. 30-35).   Business Teacher Education Journal.

Gaytan,  Jorge  ( 2013).  Are university websites designed to address the functional needs of the students? .  ( 1,  31,  pp. 19-27).   GBEA Journal.

Gaytan,  Jorge  ( 2013).  Increasing student interaction to develop students' critical thinking and communication skills.  ( 1,  12,  pp. 22-36).   Texas Business and Technology Educators Association Journal.

Gaytan,  Jorge  ( 2013).  Ensuring quality in online courses: Applying the AACSB International├ó€™s Distance Learning Quality Issues.  ( 4,  16,  ).   Online Journal of Distance Learning Administration.

Gaytan,  Jorge  ( 2013).  Factors affecting student retention in online courses: Overcoming this critical problem.  ( 2,  38,  pp. 145-155).   Career and Technical Education Research.

Gaytan,  Jorge  ( 2013).  Do NBEA's Personal Finance National Standards align with those developed by the Jump$tart Coalition for Personal Financial Literacy? A follow-up study. .  In Dr. Ginny Richerson    Business Teacher Education Journal.

Gaytan,  Jorge  ( 2013).  Integrating social media into the learning environment of the classroom: Following social constructivism principles. .  In Dr. Marcia Bush  ( 1,  11,  pp. 1-6).   Journal of Applied Research for Business Instruction.

Gaytan,  Jorge  ( 2012).  Most critical challenges facing campus information technology leaders today.  In Dr. Sam Lester  ( 1,  30,  pp. 2-13).   Georgia Business Education Association Journal.

Gaytan,  Jorge  ( 2011).  Modifying the business communication course to ensure that college students effectively acquire business communication competencies required to succeed in today├ó€™s business world..  In Dr. Karen May  ( 1,  12,  pp. 29-36).   Texas Business and Technology Educators Association Journal.

Gaytan,  Jorge  ( 2011).  Increasing classroom interaction through technology-based games..  ( 2,  66,  pp. 44-48).   Business Education Forum.

Gaytan,  Jorge  ( 2011).  Is America committed to educational equity? Reforms to equalize funding and access to a high-quality education for all students..  In Dr. Miguel Olivas-Lujan  ( 1,  5,  pp. 43-53).   The Business Journal of Hispanic Research.

Gaytan,  Jorge  ( 2011).  Qualitative research part II: Emerging opportunity in business education..  In Dr. Stephen Lewis  ( 38,  pp. 52-61).   Business Teacher Education Journal.

Gaytan,  Jorge  ( 2011).  Role of individual cultural identity in intercultural business communication..  In Dr. Sam Lester  ( 1,  29,  pp. 17-25).   Georgia Business Education Association Journal.

Gaytan,  Jorge  Drye,  Sherrie  ( 2011).  Using The Shannon and Weaver Communication Model to achieve effective communication in online courses..  In Dr. Betty Kleen  ( 19,  pp. 35-46).   Journal of Business and Training Education.

Gaytan,  Jorge  ( 2010).  Diversity in business education: Philosophical foundation and educational policy..  In Dr. Lila Waldman  ( 3,  57,  pp. 8-14).   Wisconsin Business Education Journal.