George W. Stone

TitleAssociate Professor

DepartmentMarketing, Transportation & Supply Chain



OfficeMerrick Hall
Room: 310

1601 East Market Street
Greensboro, NC 27411

George W. Stone


Ph D: Marketing, University of Mississippi, 1996

MBA: Business , Boston University, 1982

BS: Engineering, United States Military Academy, 1978

Research Interests

Ecological Issues in Marketing; Sports Marketing; International Marketing; Marketing Education; Political Advertising; and other areas such as Gun Marketing and Brand Loyalty issues.

Recent Publications

Stone, George  (2017).  “Media Influence on Opinion about Man-Made Global Warming as Moderated by Individual Ecological Orientation and Personal Experience.” .  (2,  5,  ).  Atlantic Marketing Journal.

Woodham, Omar  Stone, George  Cort, Kathryn  Jones, Michael  (2016).  An Exploratory Comparison of Private and HBCU Marketing Student Study Abroad Program (SAP) Participation Intentions.  In Walter Kendall  (3,  5,  pp. 35-57).  Atlantic Marketing Journal .

Leak, Roland  Woodham, Omar  Stone, George  (2015).  Felt discrimination increases offensiveness of stereotyped out-group depictions.  (1,  32,  pp. 26-33).  Journal of Consumer Marketing.

Stone, George  Coley, Linda  Leak, Roland  (2014).  Towards a Global Consumer “Eco-orientation” Model: A Cross-national Perspective.  (4,  26,  pp. 311-328).  Journal of International Consumer Marketing.

Jones, Michael  Stone, George  (2014).  “The U.S. Gun-Control Paradox: Gun Buyer Response to Congressional Gun-Control Initiatives,”.  ( 4,  13,  ).   The Journal of Business & Economics Research (JBER). .

Stone, George  Blodgett, Jeffrey  Nkonge, Japhet  Cort, Kathryn  (2013).  The Moderating Influence of Political Involvement on Voters’ Attitudes toward Attack Ads.  (1,  21,  pp. 91–102).  The Journal of Marketing Theory and Practice.

Stone, George  Cort, Kathryn  Nkonge, Japhet  (2012).  An Exploratory Model of the Antecedent Factors Contributing to Fan Support/Attendance at HBCU Basketball Games.  (1,  1,  pp. 2).  Atlantic Marketing Journal.

David, Albright  (2010).  “Importance-Performance Analysis of Service Delivery for Golf Facilities,” (With, David Albright). .  (2,  2,  ).  International Journal of Global Business and Economics .

Montgomery, D.   Stone, George  (2009).  “Revisiting Consumer Environment Responsibility: A Five Nation Cross-Cultural Analysis and Comparison of Consumer Ecological Opinions and Behaviors,” .  (1,  2 ,  ).  International Journal of Marketing and Management Research.

Stone, George  Joseph, Mathew  Grantham, Kimberly  Spake, Deborah  (2008).  “A Critical Evaluation of the Service Learning Experience: Implications for Higher Education.” The Journal of Learning in Higher Education” .  (1,  4,  ).  The Journal of Learning in Higher Education.