Elizabeth N. Hopfer

TitleAssociate Professor

DepartmentFamily and Consumer Sciences



OfficeBenbow Hall
Room: 208B

1601 East Market Street
Greensboro, NC 27411

Elizabeth N. Hopfer


Ph D: Textile Technology Management, North Carolina State University, 2009

MS: Textile and Apparel, Technology and Management, North Carolina State University, 2005

BS: Textile and Apparel Management, North Carolina State University, 2003

Research Interests

Dr. Newcomb's primary research interests are in the area of apparel product development, with a focus on understanding body shape and apparel fit using three dimensional body scanning technology. She has conducted research to understand the apparel fit and shopping behavior of under-served consumers and is interested in applying her skills to improve targeted product development and design processes. She also enjoys using her fashion design background in projects aimed at improving appearance, body image, and quality of life, particularly for at-risk or marginalized populations. She has worked with 4-H students and teen mothers.

Recent Publications

Newcomb,  Elizabeth  Istook,  Cynthia  ( 2016).  The importance of apparel attributes among young Mexican-American female consumers.  In Moon Suh, Ph.D.  ( 1,  10,  ).   Journal of Textile and Apparel Technology and Management.

Hopfer,  Elizabeth  Istook,  Cynthia  ( 2011).  Confronting stereotypes: Apparel fit preferences of Mexican-American women.  ( 4,  15,  pp. 389-411).   Journal of Fashion Marketing and Management.

Istook,  Cynthia  Newcomb,  Elizabeth  Lim,  Hosun  ( 2011).  Three-dimensional (3D) technologies for apparel and textile design.  In J. Hu,  Computer Technology for Textiles and Apparel    Woodhead Publishing.

Hopfer,  Elizabeth  Istook,  Cynthia  ( 2004).  A case for the revision of U.S. sizing standards.  ( 1,  4,  ).   Journal of Textile and Apparel Technology and management.