Danielle D. Winchester

TitleAssociate Professor

DepartmentAccounting and Finance



OfficeMerrick Hall
Room: 207

1601 East Market Street
Greensboro, NC 27411

Danielle D. Winchester


Ph D: Personal Financial Plan, Texas Tech University, 2011

MBA: Business Administration , The University of North Carolina at Greensboro, 2002

BS: SILS - International Business, University of North Carolina at Greensboro, 1996

Research Interests

Her research interests include consumer financial decision making, financial literacy, and gender and racial differences in these domains. Her research has been published in peer-reviewed journals focusing on economic psychology, financial counseling and planning, as well as practitioner application.

Recent Publications

Winchester,  Danielle  ( 2017).  Trust reduces costs associated with consumer-financial planner relationship.  ( 4,  71,  pp. 80-91).   Journal of Financial Service Professionals.

Winchester,  Danielle  ( 2015).  All financial advice for the middle class is not equal.  ( 3,  38,  pp. 247-264).   Journal of Consumer Policy.

Winchester,  Danielle  ( 2014).  Does a relationship with a financial services professional overcome a client's sense of not being in control of achieving their goals? .  ( 1,  23,  pp. 1-24).   Financial Services Review.

Winchester,  Danielle  ( 2013).  Keeping your financial planner to yourself: Racial and cultural differences in financial planner referrals.  ( 2,  40,  pp. 165-184).   Review of Black Political Economy.

Loving,  Ajamu  Harness,  Nathan  Winchester,  Danielle  ( 2012).  Finishing School: Integrating sales skills and product knowledge into financial planning curriculum.  ( 3,  1,  ).   GSTF Business Review.

Salter,  John  Hampton,  Vickie  Winchester,  Danielle  Evensky,  Harold  Katz,  Deana  ( 2011).  Entry-level financial planning practices: Preparing students to hit the ground running.  ( 3,  20,  pp. 195-216).   Financial Services Review.

Finke,  Michael  Huston,  Sandra  Winchester,  Danielle  ( 2011).  Financial advice: Who pays.  ( 1,  22,  pp. 77-85).   Journal of Financial Counseling and Planning.

Winchester,  Danielle  Huston,  Sandra  Finke,  Michael  ( 2011).  Investor prudence and the role of financial advice.  ( 4,  67,  ).   Journal of Financial Service Professionals.