2004 Research Project Description

Project Title:
Crisis Management: Are Public Transportation Authority Leaders Prepared?

Principal Investigator(s):                 
Wanda F. Lester, Ph.D. Vereda King, Ph.D.
School of Business & Economics Economics and Transportation/Logistics
North Carolina A&T State University  North Carolina A&T State University 
(336) 334-7846 (336) 334-7744
lesterw@ncat.edu kingvj@ncat.edu
External Project Contact:
Michael E. Simmons, Ph.D., Director
Transportation Institute
North Carolina A&T State University
Greensboro, NC 27411
(336) 334-7745

Project Objective:
I
t is expected that the research will create a rich data set that can be used to develop research reports that usefully inform the transportation industry regarding the status of crisis management in small and rural transit systems. Specifically, the following publications are expected to result from the research:
1.      UTI research report
2.      Peer-reviewed journal article
3.      Crisis Management Case Book

Project Abstract:
The events of September 11, 2001, were a shocking awakening as to the extent to which unforeseen circumstances can destabilize corporations, organizations, families, and citizenry.  Private and public entities learned the meaning of the term crisis management, and they also learned that crisis management is a leadership issue.  Public transportation services in New York and Washington, DC were immediately disrupted, but the public transit systems of America’s rural and small cities face equal risks. To what extent are the leaders of these public transportation authorities prepared for major disruptions in service? Have the leaders worked beyond the “crisis management manual” to master the psychological, sociological, and technological issues that accompany disasters? Are they aware that major service disruptions do not have to occur suddenly, but that they can begin as minor operational problems and smolder? The proposal set forth in this document requests the support of the Urban Transit Institute to study crisis management preparedness among public transportation authority leaders.  The continuation of reliable and safe public transit is vital to the physical and economic development of our communities. While numerous transit studies examine security systems and transit operations, few studies have focused on the public transportation leadership issues associated with crisis management. This research seeks to fill that void by using a multidisciplinary approach to examine public transportation leaders willingness and capacity to champion, plan, and implement the tasks associated with effective crisis management.

Task Descriptions:

Task 1: Identify student assistants
Task 2: Perform detailed literature review
Task 3: Specify research methodology; establish data collection format
Task 4: Develop and evaluate interview questionnaire
Task 5: Identify sample participants
Task 6: Review publications for evidence of crisis related events
Task 7: Visit university Crisis Management Centers (GWU and USC)
Task 8: Mail letters inviting study participation
Task 9: Schedule site visits
Task 10: Visit sites; meet with leaders
Task 11: Analyze data; schedule re-visits where necessary
Task 12: Draft UTI research report
Task 13: Draft peer-review journal article
Task 14: Draft case book
Task 15: Obtain internal peer reviews of the research publications
Task 16: Submit UTI research report
Task 17: Submit journal article
Task 18: Submit case book to publisher

Milestones, Dates:
Task 1: December 2003
Task 2: December 2003 - January 2004
Task 3: December 2003 - January 2004
Task 4: January - February 2004
Task 5: January 2004
Task 6: January 2004
Task 7: January - February 2004
Task 8: February 2004
Task 9: February 2004
Task 10: March - May 2004
Task 11: March - June 2004
Task 12: July 2004
Task 13: July 2004
Task 14: March - July 2004
Task 15: August 2004
Task 16: September 2004
Task 17: September 2004
Task 18: October 2004
Total Budget: $13,000
Student Involvement (Thesis, Assistantships, Paid Employment):
1 Undergraduate Student
Relationship to Other Research Projects:
N/A

Technology Transfer Activities:
Research studies addressing crisis management in the transportation related fields, publications primarily present a “to do” listing without integrating managerial research on the factors that inhibit leadership responses during crisis periods.  This study will apply a rigorous research methodology to the study of crisis management in transportation authorities in a manner that will inform other transportation leaders.

Potential Benefits of the Project:
The research effort proposed in this document will be useful to transportation professionals and students. Although crisis management research has long been a rich stream of research in the business management literature, in the public-sector literature, little is written on the subject. Most studies present a one-dimensional view, almost exclusively addressing the event from a public relations point of view (Horsley & Barker, 2002; Shell, 1992). 

TRB Keywords:
crisis management, preparedness

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