Customer Relationship Marketing & Management Course Descriptions

BUAD 434 Business-to-Business (B2B) Marketing

Business-to-Business Marketing is concerned with the vital and rapidly changing organizational marketplace. Students will become knowledgeable concerning all aspects of the business-to-business marketing environment, business-to-business customer relationship management, the identification of market opportunities for intermediaries and organizational customers, business partnerships, and supply chain strategies. Prerequisite: BUAD 430. (F;S)

BUAD 498 Customer Relationship Marketing/Management (CRM&M) Internship

This course provides experiential learning in customer relationship marketing and management. Students work directly with organizations and participate in activities that provide a comprehensive understanding about customer and/or stakeholder relationships. The following conditions must be met to receive credit: (1) the student must be registered in this course during the full-time, off-campus assignment, (2) the student should spend a minimum of 8 weeks in the off-campus experience, and (3) the student will be required to present a written report and/or other evaluation criterion that will be submitted to the supervising instructor. Prerequisite: BUAD430 and consent of the department chair and/or supervising instructor. (F, S, SS)

BUAD 535 Customer Relationship Marketing/Management (CRM&M) Concepts

This course introduces students to the concepts of customer partnering relationships, with a goal of creating high customer satisfaction, market share, and net cash flow. Students will focus on integrating strategic, organizational, informational, operational and financial perspectives to build effective solution-based outcomes for the customer and the organization. Other topics include key account management, negotiation strategies, and information data mining. Prerequisite: BUAD 432 or BUAD 434. (F;S).

BUAD 536 Customer Relationship Marketing & Management Technologies

This course examines technologies that enable companies to initiate and cultivate more advanced relationships and interactions with customers and suppliers. Students are introduced to key vendors supporting customer knowledge and software for sales, marketing, and customer service. Prerequisite: BUAD 535 or permission of the instructor. (F; S)

BUAD 539 Special Topics in Customer Relationship Marketing & Management

This course examines current topics and issues for implementing CRM systems. Students will examine the triggers that provide the impetus for a CRM approach. Students will also focus on the challenges and rewards of CRM implementation. Prerequisite: BUAD 535 or permission of the instructor. (F; S)