BUAD 537: INTERNATIONAL MARKETING
                          CLASS ACTIVITY ON THE WAL-MART ASSIGNMENT

      NAME___________________________________ ID ______________________

You were assigned an article on the experiences of WAL-MART in Brazil. Please complete the following work sheet.  You may use any notes you wish. On the column 2, summarize the strategic action for WAL-MART to take in Brazil to be successful there bearing in mind all the reasons the company went there in the first place.
 

ASPECT OF WALMART MARKETING STRATEGY
HOW SHOULD IT BE IN BRAZIL? What should be done to assure success in Brazil?
Marketing Objectives of the company
 
1
2
3
4
5
Target market to which the store caters. Their characteristics and reasons they are or should be courted by WAL-MART. 
1
2
3
4
5
Product mix that WAL-MART offers its customers. The features stressed. The values added 
 
1
2
3
4
5 
The distribution structure used by WAL-MART to obtain, store, transport and display merchandise where customers want or need it
 
1
2
3
4
5 
The strategy or policy WAL-MART uses or should use in pricing its products and services
 
1
2
3
4
5 
The type of promotion WAL-MART conducts. How it is or should be done to maximize effect.
 
1
2
3
4
5 
Global envronmental variables  
that Wal-Mart has to address  
and how they will be addressed
1
2
3
4
5