Department of
Business Administration
http://www.ncat.edu/~buaddept/
Edna J.
Ragins, Chairperson
OBJECTIVES
The objectives of the Business Administration Department are to provide fundamental knowledge concerning the field of business administration by emphasizing the tools essential for problem solving and decision-making and to develop competencies necessary for accomplishing managerial goals.
DEGREES OFFERED
Finance – Bachelor of Science
Management – Bachelor of Science
Management (Management Information Systems) – Bachelor of Science
Marketing – Bachelor of Science
CERTIFICATE IN ENTREPRENEURSHIP
The Department of Business Administration administers the Certificate in Entrepreneurship that offers a unique learning experience for students who aspire to start their own businesses or to secure employment with an entrepreneurial company. Course work provides theoretical, experiential, and practical information about starting, operating, and managing entrepreneurial firms. Students will explore the entrepreneurial career option, examine the entrepreneurial process from the idea stage through business operations to harvest, discuss corporate intrapreneurship, examine the skills-set needed for entrepreneurial success, and develop and present a business plan. Opportunity to apply the knowledge and skills is provided to students through the Entrepreneurial Internship Program.
The Certificate in Entrepreneurship is available to students in all university majors. The Certificate is awarded during Commencement. Interested students are required to complete 18 semester hours from the following:
Six (6) to nine (9) credit hours from BUAD 425, BUAD 460, and BUAD 499; six (6) to nine (9) credit hours of electives selected by each department; and 6 additional credit hours of business courses (BUAD 422 and BUAD 430) required for non-business majors.
CERTIFICATE IN CUSTOMER RELATIONSHIP MARKETING & MANAGEMENT
The Department of Business Administration also administers the Certificate in Customer Relationship Marketing & Management (CRM&M) that uniquely enables students to gain the competencies needed to extend and increase long-term customer value. This certificate program is appropriate for marketing majors, other business majors and for students with career interests in areas such as engineering, technology, and the health and physical sciences that interface directly with customers. Opportunity to apply the CRM&M knowledge and skills is provided to students through a Customer Relationship Marketing & Management Internship experience.
The Certificate in Customer Relationship Marketing & Management is designed to augment undergraduate-level education for students enrolled in all baccalaureate degree programs at North Carolina A&T State University and will be awarded during Commencement. Receipt of the Certificate is contingent upon successful completion of 18 semester hours of course work (additional coursework may be required for non-business majors) that includes the following:
Three (3) credit hours from BUAD 432 or 434 and fifteen (15) credit hours from BUAD 435, 535, 536 and 539. In addition, students are required complete a three credit hour internship (BUAD 498).
GENERAL PROGRAM REQUIREMENTS
Students majoring in programs in the Department of Business Administration must complete a minimum of 125 hours consistent with the curriculum guide for the area of study selected. Business Administration majors must earn a minimum grade of “C” in UNST 110 (Critical Writing I), UNST 221 (Thematic Writing and Speaking), BUAD 520 and BUED 360.
DEPARTMENTAL REQUIREMENTS
Students in the Department of Business Administration must select a major in Finance, Management, or Marketing. Students majoring in Management may elect a program concentration in Management Information Systems. All students must earn a minimum grade of “C” in each of the 10 (30 hours) courses listed as major program requirements in the applicable University Bulletin for the selected major.
CAREER OPPORTUNITIES
Students earning a degree in Finance, Management or Marketing will acquire the technical preparation and competencies for challenging management careers in public, private, and entrepreneurial activities and for competitiveness in prestigious graduate and professional programs.
CURRICULUM GUIDE FOR BUSINESS ADMINISTRATION
The following courses provide a background and basic knowledge for business necessary before selecting a Finance, Management or Marketing major:
| FRESHMAN YEAR | |||||||
| First Semester | Credit | Second Semester | Credit | ||||
| UNST 110 | 3 | UNST 221 | 3 | ||||
| UNST 120 | 3 | UNST 140 | 3 | ||||
| UNST 130 | 3 | MATH 112* | 4 | ||||
| MATH 111* | 4 | SPCH 250 | 3 | ||||
| BUAD 220 | 3 | PSYC 320 | 3 | ||||
| UNST 100 | 1 | HPED Elective1 | 1 | ||||
| 17 | 17 | ||||||
*Students in the School of Business and Economics may use MATH 131 and 132 to satisfy MATH 111 and 112 providing that a grade of “C” or better is earned.
|
SOPHOMORE YEAR |
|||||||
| First Semester | Credit | Second Semester | Credit | ||||
| UNST Cluster Theme Elective2 | 3 | ECON 201 | 3 | ||||
| ECON 200 | 3 | ECON 310 | 3 | ||||
| ECON 305 | 3 | ACCT 222 | 3 | ||||
| ACCT 221 | 3 | BUED 360 | 3 | ||||
|
BUAD 341 HPED Elective1 |
3 1 |
UNST Cluster Theme Elective2 |
3 |
||||
| 16 | 15 | ||||||
1
Recommended HPED Electives: HPED
104, 105, 107, 109, 113, 114, and 118.
2
UNST Cluster Theme
Electives: Students are required to select one cluster theme and select four
elective courses within that theme; however, the selection of either the Energy
& Environment theme or the Community & Conflict theme will allow BUAD 361 to be
used as one of the four theme electives.
REQUIRED MAJOR COURSES FOR FINANCE
| BUAD 453 | BUAD 551 | ACCT 441 | |
| BUAD 455 | BUAD 553 | ACCT 442 | |
| BUAD 462 | BUAD 556 | ECON 415 | |
| BUAD 550 |
CURRICULUM GUIDE FOR FINANCE
| JUNIOR YEAR | |||
| First Semester | Credit | Second Semester | Credit |
| BUAD 481 | 3 | BUAD 482 | 3 |
| BUAD 422 | 3 | BUAD 455 | 3 |
| BUAD 453 | 3 | ACCT 442 | 3 |
| ACCT 441 | 3 | BUAD 550 | 3 |
| ECON 415 | 3 | BUAD 361 | 3 |
| 15 | 15 | ||
| SENIOR YEAR | |||
|
First Semester |
Credit |
Second Semester |
Credit |
|
BUAD 430 |
3 |
BUAD 462 |
3 |
|
BUAD 551 |
3 |
BUAD 520 |
3 |
|
BUAD 553 |
3 |
BUAD 556 |
3 |
|
BUAD 462 |
3 |
Finance Elective4 |
6 |
|
UNST Cluster Theme Elective2 or Non- |
|
Non-business Elective5 |
3 15 |
|
business Elective4 |
3 |
|
|
|
|
15 |
|
|
Total Credit Hours: 125
3
Select courses from the following: BUAD 440, 464, 465, and 552; ECON 410, 420,
and 505, additional courses in Accounting or Computer Science (200 level or
above) in consultation with advisor.
4 For students who did not elect BUAD 361 as a UNST Cluster Theme Elective
5 Nonbusiness Electives: SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); COMM 500 (Public Relations Seminar); COMP (200 level and above) in consultation with advisor and Foreign Languages.
REQUIRED MAJOR COURSES FOR MANAGEMENT
| ACCT 446 | BUAD 453 | BUAD 522 | |
| BUAD 422 | BUAD 481 | BUAD 524 | |
| BUAD 426 | BUAD 482 | BUAD 526 | |
|
BUAD 430 |
|
|
CURRICULUM
GUIDE FOR MANAGEMENT
JUNIOR YEAR
| First Semester | Credit | Second Semester | Credit |
| BUAD 481 | 3 | BUAD 482 | 3 |
| BUAD 430 | 3 | ECON 415 | 3 |
| BUAD 422 | 3 | BUAD 361 | 3 |
| BUAD 453 | 3 | BUAD 426 | 3 |
| ACCT 446 | 3 | BUAD 526 | 3 |
| 15 | 15 |
SENIOR YEAR
| First Semester | Credit | Second Semester | Credit |
|
BUAD 522 |
3 |
BUAD 462 |
3 |
|
BUAD 524 |
3 |
BUAD 520 |
3 |
|
Management Elective3 |
3 |
Management Elective3 |
3 |
|
Non-busi. Elective5 |
3 |
Management Elective3 |
3 |
|
UNST Cluster Theme Elective2 or Non- business Elective4 |
3 |
Non-business Elective5 |
3 15 |
|
|
15 |
|
|
Total
Credit Hours: 127
3 Select courses
from the following: BUAD 425; 432; 434; 435;440; 448; 535; 536; 537; 539; 553
or 599. Also ECON 412; 501; or TRAN 340.
4 For students who did not elect BUAD 361 as a UNST Cluster Theme Elective
5 Nonbusiness Electives: SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); COMM 500 (Public Relations Seminar); COMP (200 level and above) in consultation with advisor and Foreign Languages.
REQUIRED MAJOR COURSES FOR MANAGEMENT (MIS CONCENTRATION)
|
ACCT 446 |
BUAD 449 |
BUAD 500 | ||
| BUAD 352 | BUAD 481 | BUAD 520 | ||
| BUAD 447 | BUAD 482 | BUAD 640 | ||
| BUAD 448 |
|
CURRICULUM
GUIDE FOR MANAGEMENT (MIS CONCENTRATION)
FRESHMAN YEAR
| First Semester | Credit | Second Semester | Credit |
| UNST 100 | 1 | UNST 221 | 3 |
| UNST 120 | 3 | UNST 140 | 3 |
| UNST 130 | 3 | BUAD 220 | 3 |
| UNST 110 | 3 | MATH 131 | 4 |
| MATH 123 | 3 | GEEN 165 | 4 |
| GEEN 163 | 2 | 17 | |
| HPED Elective1 | 1 | ||
| 16 |
| First Semester | Credit | Second Semester | Credit |
| ECON 200 | 3 | ECON 201 | 3 |
| BUAD 341 | 3 | BUED 352 | 3 |
| ECON 305 | 3 | ECON 310 | 3 |
| ACCT 221 | 3 | ACCT 222 | 3 |
| MATH 132 | 4 | SPCH 250 | 3 |
| HPED Elective1 | 1 | 15 | |
| 17 |
1 Recommended HPED Electives: HPED 104, 105, 107, 109, 113, 114, and 118
JUNIOR YEAR
| First Semester | Credit | Second Semester | Credit | |
|
ACCT 446 |
3 |
BUAD 422 |
3 |
|
|
BUAD 447 |
3 |
BUAD 448 |
3 |
|
|
BUAD 422 |
3 |
BUED 360 |
3 |
|
|
BUAD 481 |
3 |
BUAD 482 |
3 |
|
|
UNST Cluster Theme Elective2 |
3 |
UNST Cluster Theme Elective2 |
3 |
|
|
|
15 |
|
15 |
SENIOR YEAR
| First Semester | Credit | Second Semester | Credit |
|
BUAD 361 |
3 |
BUAD 640 |
3 |
|
BUAD 430 |
3 |
MIS Elective3 |
3 |
|
BUAD 449 |
3 |
BUAD 520 |
3 |
|
BUAD 500 |
3 |
BUAD 462 |
3 |
|
UNST Cluster Theme Elective2 or Non- business Elective4 |
3 |
Non-business Elective5 |
3 15 |
|
|
15 |
|
|
Total credit hours: 125
2
UNST Cluster Theme
Electives: Students are required to select one cluster theme and select four
elective courses within that theme; however, the selection of either the Energy
& Environment theme or the Community & Conflict theme will allow BUAD 361 to be
used as one of the four theme electives.
3
Select courses from the following: BUAD 440; 620; ACCT 562; MATH 223; BUED 400;
COMP 363; COMP 695.
4
For
students who did not elect BUAD 361 as a UNST Cluster Theme Elective
5 Nonbusiness Electives: SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); BUED 301; COMP (200 level and above) in consultation with advisor and Foreign Languages
REQUIRED MAJOR COURSES FOR MARKETING
| ACCT 446 | BUAD 438 | BUAD 538 | |
| BUAD 422 | BUAD 481 | BUAD 639 | |
| BUAD 430 | BUAD 537 | ECON 310 | |
|
BUAD 435 |
|
|
CURRICULUM
GUIDE FOR MARKETING
JUNIOR YEAR
| First Semester | Credit | Second Semester | Credit |
| BUAD 481 | 3 | BUAD 432 | 3 |
| BUAD 430 | 3 | BUAD 482 | 3 |
| BUAD 422 | 3 | BUAD 435 | 3 |
| BUAD 453 | 3 | BUAD 361 | 3 |
| ACCT 446 | 3 | ECON 415 | 3 |
| 15 | 15 |
SENIOR YEAR
|
First Semester |
Credit |
Second Semester |
Credit |
|
BUAD 438 |
3 |
BUAD 520 |
3 |
|
BUAD 538 |
3 |
BUAD 53 |
3 |
|
BUAD 462 |
3 |
BUAD 639 |
3 |
|
Marketing Elective3 |
3 |
Marketing Elective3 |
3 |
|
UNST Cluster Theme Elective or Non- business Elective4 |
3 |
Non-business Elective5 |
3 15 |
|
|
15 |
|
|
Total Credit Hours: 125
3 Select courses
from the following: BUAD 425; 426; 433, 434, 440; 526,535, 536, 539; BUED 400;
PSYC 420; TRAN 340 or TRAN 360.
4 For students who did not elect BUAD 361 as a UNST Cluster Theme Elective
5 Nonbusiness Electives: SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); COMM 500 (Public Relations Seminar); COMP (200 level and above) in consultation with advisor and Foreign Languages.
COURSE DESCRIPTIONS IN BUSINESS ADMINISTRATION
|
BUAD 220. Business Environment |
Credit 3(3-0) |
The purpose of this course is to provide an understanding of the evolution of American business and an appreciation of the growing responsibilities facing both the company and its leaders. This course also covers business functions, the nature and problems of establishing a business enterprise, elementary mathematical problems and computer concepts for business. (F;S;SS)
|
BUAD 341. Introduction to Management Information Systems |
Credit 3(3-0) |
This course is an introduction to management information systems and their role in supporting and transforming modern organizations and management activities. Topics include: a survey of software, hardware, communication networks, and storage components used to support a wide variety of business processes and functions of the digital firm; ethical issues in the Information Age; as well as issues of social impact, privacy, and security. Current application software is used to solve typical business problems. Prerequisite: Sophomore standing. (F;S;SS)
|
BUAD 352.Object-Oriented Programming |
Credit 3(3-0) |
The course will address Object-oriented programing principles for Business using an Object-oriented language. Topics will include object classes, inheritance, polymorphism, encapsulation, graphical user interface application development (GUI),and event driven programming. Additionally, the Model-View-Control (MVC), messaging objects, and approaches to server side programming will be introduced.
|
BUAD 422. Management Concepts |
Credit 3(3-0) |
This course covers an analysis of the basic managerial processes at the administrative, staff, and operational levels of a firm with consideration given to business ethics and social responsibility in both domestic and international environments. Appropriate attention is given to the role of organization theory as it applies to achieving managerial objectives through available tools for obtaining desired results. Prerequisite: Junior standing. (F;S;SS)
|
BUAD 425. Entrepreneurship |
Credit 3(3-0) |
This course examines the unique aspects of small businesses. Attention will be given to competitive strategy, regulatory environment, and sources of financing. The role of the small business within the macro economy is also explored. Prerequisite: Junior standing. (F;S)
|
BUAD 426. Organizational Behavior |
Credit 3(3-0) |
Introduction of behavioral concepts of concern to management. Emphasis is placed upon the analysis of interpersonal relations, communication practices, and moral factors relative to their effect upon productivity, organizational effectiveness, and personnel systems. Prerequisite: BUAD 422. (F;S)
|
BUAD 430. Marketing Concepts |
Credit 3(3-0) |
This course provides an introduction to marketing activities of organization and individuals. It focuses on formulating viable market objectives, assessing opportunities, evaluating ethical issues, and developing a marketing strategy. The course also emphasizes a global orientation and the development of problem solving skills. Prerequisite: Junior standing. (F;S;SS)
|
BUAD 432. Consumer Behavior |
Credit 3(3-0) |
This course develops the knowledge of the behavioral content of marketing in consumer, industrial, and international fields. Examines the applicable theory, research findings, and concepts that are provided by psychology, sociology, anthropology, and marketing. The course stresses the conceptual models of buyer behavior based upon sources of influence: individual, group, cultural environment. Prerequisite: BUAD 430. (F;S;SS)
|
BUAD 433. Retailing |
Credit 3(3-0) |
This course emphasizes retail store management. Attention is given to store location, layout, personnel, organization, buying, inventory, sales promotion, customer services and operating expenses. Prerequisite: BUAD 430. (F)
| BUAD 434. Business-to-Business (B2B) Marketing |
Credit 3(3-0) |
Business-to-Business Marketing is concerned with the vital and rapidly changing organizational marketplace. Students will become knowledgeable concerning all aspects of the business-to-business marketing environment, business-to-business customer relationship management, the identification of market opportunities for intermediaries and organizational customers, business partnerships, and supply chain strategies. Prerequisite: BUAD 430. (F;S)
|
BUAD 435. Selling and Sales Management |
Credit 3(3-0) |
This course focuses on the functions and skills surrounding the personal selling effort. The emphasis is on developing skills essential to persuasive communication in a buyer-seller context. The course also addresses topics such as sales recruiting, selecting, compensating, and evaluating sales personnel. Prerequisites: BUAD 430. (F;S)
|
BUAD 438. Marketing Communications |
Credit 3(3-0) |
This course acquaints students with the fundamentals of the marketing communications activities of the firm. All marketing mix variables are treated as marketing communications variables. Distinction is made between promotion and communications. Attention is also given to the usage of advertising communications appeals and marketing communications strategies in designing advertising and marketing communications programs. Prerequisite: BUAD 432. (F;S)
|
BUAD 440. Management of Information Resources |
Credit 3(3-0) |
This course extends the management information systems concepts studied in BUAD 341 about the use of information systems resources from a strategic perspective. The course integrates topics of management, organization, information, communication, and systems theories relevant to managing an organization’s information resources. Specific topics covered include problem recognition and resolution, information systems outsourcing, justification for information systems investment, management of information systems human resources, data resource management, and information systems planning. Prerequisites: BUAD 341 and junior status. (F;S)
|
BUAD 447. Object-Oriented Analysis & Design |
Credit 3(3-0) |
The course will focus on the Object-oriented analysis and design approach to information systems analysis. Topics will include analysis and design, business object models, encapsulation, and inheritance using modern tools and concepts to help produce quality reusable software. Other emerging approaches to information systems analysis and design will also be reviewed. Prerequisites: BUAD 352. (S)
|
BUAD 448. Systems Analysis |
Credit 3(3-0) |
This course focuses on the requirements analysis, design, and implementation phases of systems development, using the traditional life cycle techniques and rapid application development techniques. Students will prepare formal design documents such as feasibility analysis, data flow diagrams, entity-relationship diagrams, interface designs, and a project management plan. Prerequisite: BUAD 341, 352, 447. (S)
|
BUAD 449. Advanced Programming for Business Systems |
Credit 3(3-0) |
This course presents object oriented and procedural software engineering methodologies in data definition and measurement, abstract data type construction and use in developing screen editors, reports and other IS applications using data structures and indexed files. This course provides an understanding of algorithm development, programming, computer concepts and the design and application of data and file structures. Prerequisite: BUAD 448. (F)
|
BUAD 453. Business Finance |
Credit 3(3-0) |
This course is an introduction to the financial problems of business organizations, the finance function and its relationship to other decision-making areas in the firm, the concepts and techniques for planning and managing the acquisition and allocation of financial resources from the standpoint of internal management. Prerequisites: ACCT 222 and junior status. (F;S;SS)
|
BUAD 455. Investments |
Credit 3(3-0) |
This course analyzes the various types of corporate and public securities and examines the operation of securities markets. Prerequisite: BUAD 453. (F;S)
|
BUAD 460. Special Topics in Entrepreneurship |
Credit 3(3-0) |
Topics included in this course address selected issues in entrepreneurship, and will vary each semester. Minority entrepreneurship, corporate entrepreneurship, entrepreneurial finance, franchising, technology in small businesses, and critical success factors for new ventures are examples of some of the topical areas examined. Prerequisites: BUAD 425 or permission of instructor. (S;SS)
|
BUAD 461. Legal Environment of Business |
Credit 3(3-0) |
This course is an introduction to the legal system and environment in which business and the government operate and examines the creation of rights, liabilities, and regulations under the law as expressions of social and economic forces. Substantial coverage includes business organizations and society, administrative agencies, consumer protection, property ownership and contractual relations. Prerequisite: Junior standing. (F;S;SS)
|
BUAD 462. Business Law |
Credit 3(3-0) |
Using the background provided in Business Administration 461, topics related to the legal implications activity will be continued in this course. Coverage includes negotiable instruments, sales of goods, security and debt, bankruptcy, commercial papers and government regulation. Prerequisites: BUAD 461 and senior standing. (F;S;SS)
|
BUAD 463. Commercial Law |
Credit 3(3-0) |
In this course, the critical provisions of the Uniform Commercial Code will be examined in detail. Other topics will include anti-trust, security law, suretyship, professional liability, bulk transfers, and labor law. Prerequisites: BUAD 461 and senior standing. (S)
|
BUAD 464. Risk and Insurance |
Credit 3(3-0) |
This course is an introduction to risk management with emphasis on varied applications of insurance as a technique for treating uncertainty. Prerequisite: Junior standing. (F)
|
BUAD 465. Real Estate |
Credit 3(3-0) |
This course is a comprehensive introduction to real estate theory and practice. It is designed to enable the student to understand realty terminology and procedures. Topics include realty law, leases, types of realty ownership, income tax law, sales contracts, mortgages, estimating property value, negotiating, financing realty, closing procedures, closing costs, and deeds. This course provides background preparation for the real estate salesman’s pre-licensing exam. Prerequisite: Junior standing. (F;S)
|
BUAD 466. Real Estate Finance |
Credit 3(3-0) |
Overview of real property; decision-making emphasis. Topics include present value calculations, underwriting residential and income property loans, mortgage law, kinds of mortgages, mortgage markets, and types of lenders. Prerequisite: BUAD 465, 453, or instructor consent. (Demand)
|
BUAD 481. Management Science I |
Credit 3(3-0) |
This course introduces the student to operations research. Basic concepts of management science will be covered, including selected quantitative models applicable to management decisions involving production, marketing, and finance functions. Coverage will also include analytical and theoretical techniques for production and job design, location and layout, scheduling, inventory, linear programming and network models. Prerequisites: Math 112 and ECON 305, and junior standing. (F;S;SS)
|
BUAD 482. Production Management |
Credit 3(3-0) |
This course is a survey of the major production and operations functions of organizations using various productive systems. It stresses the identification of major problem areas associated with these functions (e.g., aggregate planning, scheduling, man-machine systems, inventory control) and the development of concepts and decision processes for achieving managerial solutions. It also emphasizes the application of modern quantitative techniques relevant to production management. Prerequisites: BUAD 481 and junior status. (F;S;SS)
| BUAD 498. Customer Relationship Marketing/Management (CRM&M) Internship |
Credit 3(3-0) |
This course provides experiential learning in customer relationship marketing and management. Students work directly with organizations and participate in activities that provide a comprehensive understanding about customer and/or stakeholder relationships. The following conditions must be met to receive credit: (1) the student must be registered in this course during the full-time, off-campus assignment, (2) the student should spend a minimum of 8 weeks in the off-campus experience, and (3) the student will be required to present a written report and/or other evaluation criterion that will be submitted to the supervising instructor. Prerequisites: BUAD 430 and consent of the department chair and/or supervising instructor. (F;S;SS)
|
BUAD 499. Internship in Entrepreneurship |
Credit 3(3-0) |
This course provides experiential learning in entrepreneurship. Students work directly with entrepreneurs and participate in activities which give them a comprehensive understanding about owning and operating a business. Prerequisite: BUAD 425. (SS)
|
BUAD 500. Database Application Development |
Credit 3(3-0) |
This course covers information systems design and implementation within a database management systems environment. Students will demonstrate their mastery of the design process acquired in earlier courses by designing and developing applications using database software to implement the logical design. Prerequisite: BUAD 448. (F)
|
BUAD 520. Strategic Management |
Credit 3(3-0) |
This is an integrative course that focuses on strategic planning, policy formulation and corporate-wide decision making. The performance objectives of this course involve analysis of complex organizations to: (1)identify major problems and opportunities; (2)establish strategic objectives; and (3)recommend implementation of plans and programs. The case method is applied to reveal the nuances of organizational issues. Projects are assigned to develop critical thinking and communication skills. Prerequisites: BUAD 422, 430, and 453; ACCT 221 and 222; Senior status. (F;S;SS)
|
BUAD 522. Human Resource Management |
Credit 3(3-0) |
This course offers an introductory overview of human management functions, including the processes or systems that are designed to recruit, select, train, develop, motivate and retain a productive workforce. The emphasis is on management and utilization of people as organizational resources to achieve organizational objectives. The course covers relevant social, cultural, political, legal and global environment developments and provides the student with both general and specialized knowledge of the field and practice of human resource management in a variety of organizational settings. Prerequisites: BUAD 422 and advanced junior status. (F;S;SS)
|
BUAD 524. Organizational Theory |
Credit 3(3-0) |
This study of organizations examines the basic managerial concepts of systems, organizational contingencies, conflict, and technology. Emphasis is placed on design, authority, structure and effectiveness. The global environment and innovation are considered. Prerequisites: BUAD 422 and senior standing. (F;S;SS)
|
BUAD 526. International Business Management |
Credit 3(3-0) |
The course is comprehensive in nature and covers all international business. Appropriate consideration is given to current topics and/or concerns in international business. Case and area studies are utilized to make the course more practical than theoretical. Projects emphasizing major issues in international business are assigned and discussed. Prerequisite: Senior standing. (F;S)
| BUAD 535. Customer Relationship Marketing/Management (CRM&M) Concepts |
Credit 3(3-0) |
This course introduces students to the concepts of customer partnering relationships, with a goal of creating high customer satisfaction, market share, and net cash flow. Students will focus on integrating strategic, organizational, informational, operational and financial perspectives to build strategic, organizational, informational, operational and financial perspectives to build effective solution-based outcomes for the customer and the organization. Other topics include key account management, negotiation strategies, and information data mining. Prerequisite: BUAD 432 or 434. (F;S)
| BUAD 536. Customer Relationship Marketing & Management Technologies |
Credit 3(3-0) |
This course examines technologies that enable companies to initiate and cultivate more advanced relationships and interactions with customers and suppliers. Students are introduced to key vendors supporting customer knowledge and software for sales, marketing, and customer service. Prerequisite: BUAD 535 or permission of the instructor. (F;S)
|
BUAD 537. International Marketing |
Credit 3(3-0) |
This course examines the application of marketing, management, and research, with appropriate consideration given to institutional and environmental factors associated with international marketing. Case studies are used to enhance the study of international marketing concepts. Prerequisite: BUAD 430. (F;S)
|
BUAD 538. Marketing Research |
Credit 3(3-0) |
This course covers the types of research techniques used by businesses to coordinate marketing activities with consumer demand. Emphasis is placed upon survey, observational and experimental techniques used in marketing research. Prerequisites: ECON 310 and BUAD 430. (F;S)
| BUAD 539. Special Topics in Customer Relationship Marketing & Management |
Credit 3(3-0) |
This course examines current topics and issues for implementing CRM systems. Students will examine the triggers that provide the impetus for a CRM approach. Students will also focus on the challenges and rewards of CRM implementation. Prerequisite: BUAD 535 or permission of the instructor. (F;S)
|
BUAD 550. Financial Analysis |
Credit 3(3-0) |
The course focuses on short-term financial analysis processes and techniques for managing current assets and liabilities. It emphasizes both practical and theoretical approaches for making optional decisions and includes consideration of appropriate policies and procedures to ensure continuity in decision-making. Prerequisite: BUAD 453. (F;S;SS)
|
BUAD 551. Financial Management |
Credit 3(3-0) |
This course concentrates on decisions involving long-term financial commitments and survival of the firm, including capital budgeting policies and procedures, capital structure, long-term financing and cost of capital. Practical approaches and theoretical models are used to examine domestic and multinational finance. Prerequisite: BUAD 453. (F;S)
|
BUAD 552. Commercial Bank Management |
Credit 3(3-0) |
This course analyzes the operations of commercial banks, specifically, and other major financial institutions, generally. Emphasis is placed on management decision-making processes. Through case analysis and problems, the student is introduced to cash, loan, deposit, investment, and management problems faced daily by managers of financial institutions. Prerequisites: BUAD 453 and ECON 415. (S)
|
BUAD 553. International Business Finance |
Credit 3(3-0) |
This course provides a survey of fundamental issues in managing the financial operations of an international business unit. Topics include working capital management, capital budgeting, financial markets and instruments, and capital structure decisions. These issues are discussed within a framework that examines enhanced risks associated with currency fluctuations, political and regulatory differences, economics structure variations, and cultural differences. Prerequisite: BUAD 453. (F)
|
BUAD 555. Securities Analysis and Management |
Credit 3(3-0) |
This course extends the security analysis and portfolio management discussion introduced in the basic investments course, BUAD 455. This course of study should be especially valuable for students preparing for careers which involve (1) using or producing securities analyses and/or (2) managing securities portfolios, within financial institutions and treasury functions. Prerequisite: BUAD 455. (DEMAND)
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BUAD 556. Financial Markets |
Credit 3(3-0) |
This course stresses the allocation, accumulation, and liquidity adjustment functions of financial markets. Financial tools, such as flow and funds data, portfolio theory, theories of financial structure of interest rates, and security pricing (valuation) techniques, are integrated into the course. Prerequisites: BUAD 453 and ECON 415. (S)
|
BUAD 557. Cases in Business Finance |
Credit 3(3-0) |
This is a senior level course designed for, but not restricted to, students who have strong career interests in corporate financial management. The course utilizes cases and readings oriented toward short-term financial management problems. The student is continuously placed in the position of the decision-maker who must support his judgments by identifying each problem succinctly, marshaling appropriate data, analyzing the data, and ultimately arguing for one of the alternatives. Prerequisites: BUAD 550 or 551 and senior standing. (DEMAND)
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BUAD 599. Independent Study in Business |
Credit 3(3-0) |
Today’s dynamic environment requires students to acquire both general and specific education. This course is designed to provide students the opportunity to acquire in-depth knowledge in special topics or area studies where the University does not offer a specific course. Examples include ethical issues, global area studies, culture, research skills, entrepreneurship, etc. The course will be offered on an independent study basis with topics developed between the students and the supervising faculty. Prerequisites: Advanced junior or senior standing. (DEMAND)
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BUAD 610. Interdisciplinary Seminar in Transportation |
Credit 3(3-0) |
This is an interdisciplinary course on urbanism and transportation, and is designed to address current developments in urban transportation. Prerequisites: Advanced standing in business administration, business education, accounting, economics, political science, sociology, or architectural engineering, and BUAD 470. (DEMAND)
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BUAD 620. Telecommunications Systems Management |
Credit 3(3-0) |
This course provides in-depth knowledge of data communications and networking requirements, including telecommunications technologies, hardware, and software. Management of telecommunication networks, cost-benefit analysis, and evaluation of connectivity options are also covered. Students learn to evaluate, select and implement different communication options within a business. Prerequisites: COMP 280, BUAD 448, and senior or graduate standing. (S)
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BUAD 639. Marketing Management |
Credit 3(3-0) |
This course provides an analysis of the fundamental and emerging issues that influence decisions involved in planning and managing marketing activities to create value for customers. It combines theory and application in teaching students how to make decisions about segmentation/targeting, product, price, distribution, promotion, the marketing environment and electronic commerce. Prerequisite: BUAD 438. (F;S;SS)
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BUAD 640. MIS Topics |
Credit 3(3-0) |
This course focuses on emerging information technology topics such as advances in Internet security and privacy, data mining, data warehousing, and IT infrastructure. A project will be required. Prerequisites: BUAD 449 and BUAD 500, senior or graduate standing. (S)
DIRECTORY OF FACULTY
| Hayward P. Andres |
Associate Professor |
B.S., Southern University; M.S., University of West Florida; Ph.D., Florida State University
|
Robert J. Angell |
Professor |
B.S. B.A., University of North Carolina at Chapel Hill; M.B.A., University of Virginia; D.B.A., Florida State University
|
Chiekwe Anyansi-Archibong |
Professor |
B.S., M.B.A., Ph.D., University of Kansas
|
Sylvia S. Black |
Assistant Professor |
B.S., Howard University; M.S. University of North Carolina at Chapel Hill; M.B.A., University of Kansas; Ph.D., Columbia University
|
William A. Carden |
Assistant Professor |
B.A., University of South Alabama; M.B.A., Memphis State University; Ph.D., University of Memphis
|
Cynthia Clemons |
Lecturer/Entrepreneurial Program Assistant |
B.A. University of North Carolina, Chapel Hill; M.A., North Carolina Central University
|
Kathryn E. Dobie |
Professor |
B.M., Wittenburg University; A.S., Dalton College; M.B.A., University of Central Arkansas; Ph.D., University of Memphis; C.P.M.
|
Roger J. Gagnon |
Associate Professor and Director of Master of Science in Management Program |
B.S., Boston University; M.B.A., Clark University; Ph.D., University of Cincinnati
|
Lawrence M. Glisson |
Professor |
B.S., M.A., East Carolina University; M.B.A., Ph.D., The American University
|
Rhonda L. Hensley |
Assistant Professor |
B.S., M.B.A., James Madison University; Ph.D., Virginia Commonwealth University
|
Robert L. Howard |
Associate Professor |
B.A., Williams College; M.B.A., University of Chicago; Ph.D., Ohio State University
|
Alice M. Johnson |
Assistant Professor |
B.A., Winston-Salem State University; M.S., Winthrop University; Ph.D., University of Kentucky
|
Olenda Johnson |
Associate Professor |
B.S., M.B.A., Florida A&M University; Ph.D., University of Pittsburgh
| Mary R. Lind |
Professor |
B.S., Duke University; M.B.A., Ph.D., University of North Carolina at Chapel Hill
|
Thaddeus McEwen |
Professor |
B.S., College of Arts, Science and Technology, Jamaica; M.S., Ph.D., Southern Illinois University at Carbondale
|
Kimberly R. McNeil |
Associate Professor |
B.S., North Carolina A&T State University; Ph.D., Florida State University
|
Shona D. Morgan |
Assistant Professor |
B.S., Spelman College; M.S., Ph.D., North Carolina State University
|
Japhet H. Nkonge |
Professor |
B.A., North Carolina A&T State University; M.B.A., Rutgers University; Ph.D., University of North Carolina at Chapel Hill
| Souren Paul |
Associate Professor |
B.E. , M.E., Jadavpur University; Ph.D., University of Wisconsin
|
Edna B. Ragins |
Associate Professor and Chairperson |
B.S., Hampton University; M.S., University of Wisconsin; Ph.D., Florida State University
|
Alonzo Redmon |
Associate Professor |
B.S., University of Missouri at Columbia; M.B.A., Indiana University; Ph.D., University of North Carolina at Chapel Hill
|
Patrick Rogers |
Associate Professor |
B.S.B.A., M.B.A., Western Carolina University; Ph.D., University of Tennessee at Knoxville
| Alice Stewart |
Associate Professor |
B.B.A., M.B.A., University of Kentucky; Ph.D., University of North Carolina at Chapel Hill
| George W. Stone |
Associate Professor |
B.S., United States Military Academy, West Point; M.B.A., Boston University; Ph.D., University of Mississippi
|
Joanne M. Sulek |
Professor |
B.S., M.A., Wake Forest University; Ph.D., University of North Carolina at Chapel Hill
|
George S. Swan |
Associate Professor |
B.A., Ohio State University; J.D., University of Notre Dame; LL. M., S.J.D., University of Toronto Faculty of Law
|
Silvanus Udoka |
Associate Professor |
B.S., Weber State University; M.S., Ph.D., Oklahoma State University
|
Isaiah O. Ugboro |
Professor |
B.S., Utah State University; M.B.A., Ph.D., University of North Texas
|
Jacqueline Williams |
Associate Professor |
B.S.,
Drexel University; M.B.A., University of Delaware; Ph.D., Florida State
University
Departments in the School of Business and Economics