Department of Business Administration
http://www.ncat.edu/~buaddept/
Edna J. Ragins, Chairperson

OBJECTIVES

The objectives of the Business Administration Department are to provide fundamental knowledge concerning the field of business administration by emphasizing the tools essential for problem solving and decision-making and to develop competencies necessary for accomplishing managerial goals.

DEGREES OFFERED

Finance – Bachelor of Science
Management – Bachelor of Science
Management (Management Information Systems) – Bachelor of Science
Marketing – Bachelor of Science

CERTIFICATE IN ENTREPRENEURSHIP

The Department of Business Administration administers the Certificate in Entrepreneurship that offers a unique learning experience for students who aspire to start their own businesses or to secure employment with an entrepreneurial company. Course work provides theoretical, experiential, and practical information about starting, operating, and managing entrepreneurial firms. Students will explore the entrepreneurial career option, examine the entrepreneurial process from the idea stage through business operations to harvest, discuss corporate intrapreneurship, examine the skills-set needed for entrepreneurial success, and develop and present a business plan. Opportunity to apply the knowledge and skills is provided to students through the Entrepreneurial Internship Program.

The Certificate in Entrepreneurship is available to students in all university majors. The Certificate is awarded during Commencement. Interested students are required to complete 18 semester hours from the following:

Six (6) to nine (9) credit hours from BUAD 425, BUAD 460, and BUAD 499; six (6) to nine (9) credit hours of electives selected by each department; and 6 additional credit hours of business courses (BUAD 422 and BUAD 430) required for non-business majors.

CERTIFICATE IN CUSTOMER RELATIONSHIP MARKETING & MANAGEMENT

The Department of Business Administration also administers the Certificate in Customer Relationship Marketing & Management (CRM&M) that uniquely enables students to gain the competencies needed to extend and increase long-term customer value. This certificate program is appropriate for marketing majors, other business majors and for students with career interests in areas such as engineering, technology, and the health and physical sciences that interface directly with customers. Opportunity to apply the CRM&M knowledge and skills is provided to students through a Customer Relationship Marketing & Management Internship experience.

The Certificate in Customer Relationship Marketing & Management is designed to augment undergraduate-level education for students enrolled in all baccalaureate degree programs at North Carolina A&T State University and will be awarded during Commencement. Receipt of the Certificate is contingent upon successful completion of 18 semester hours of course work (additional coursework may be required for non-business majors) that includes the following:

Three (3) credit hours from BUAD 432 or 434 and fifteen (15) credit hours from BUAD 435, 535, 536 and 539. In addition, students are required complete a three credit hour internship (BUAD 498).

GENERAL PROGRAM REQUIREMENTS

Students majoring in programs in the Department of Business Administration must complete a minimum of 125 hours consistent with the curriculum guide for the area of study selected. Business Administration majors must earn a minimum grade of “C” in UNST 110 (Critical Writing I), UNST 221 (Thematic Writing and Speaking),  BUAD 520 and BUED 360.

DEPARTMENTAL REQUIREMENTS

Students in the Department of Business Administration must select a major in Finance, Management, or Marketing. Students majoring in Management may elect a program concentration in Management Information Systems. All students must earn a minimum grade of “C” in each of the 10 (30 hours) courses listed as major program requirements in the applicable University Bulletin for the selected major.

CAREER OPPORTUNITIES

Students earning a degree in Finance, Management or Marketing will acquire the technical preparation and competencies for challenging management careers in public, private, and entrepreneurial activities and for competitiveness in prestigious graduate and professional programs.

CURRICULUM GUIDE FOR BUSINESS ADMINISTRATION

The following courses provide a background and basic knowledge for business necessary before selecting a Finance, Management or Marketing  major:

*Students in the School of Business and Economics may use MATH 131 and 132 to satisfy MATH 111 and 112 providing that a grade of “C” or better is earned.

				SOPHOMORE YEAR
				First Semester	Credit	Second Semester	Credit
				UNST Cluster Theme Elective2	3	ECON 201	3
				ECON 200	3	ECON 310	3
				ECON 305	3	ACCT 222	3
				ACCT 221	3	BUED 360	3
				BUAD 341 HPED Elective1	3 1	UNST Cluster Theme    Elective2	3
					16		15

¹ Recommended HPED Electives: HPED 104, 105, 107, 109, 113, 114, and 118.
² UNST Cluster Theme Electives: Students are required to select one cluster theme and select four elective courses within that theme; however, the selection of either the Energy & Environment theme or the Community & Conflict theme will allow BUAD 361 to be used as one of the four theme electives.

REQUIRED MAJOR COURSES FOR FINANCE

CURRICULUM GUIDE FOR FINANCE

JUNIOR YEAR
First Semester	Credit	Second Semester	Credit
BUAD 481	3	BUAD 482	3
BUAD 422	3	BUAD 455	3
BUAD 453	3	ACCT 442	3
ACCT 441	3	BUAD 550	3
ECON 415	3	BUAD 361	3
	15		15

SENIOR YEAR
First Semester	Credit	Second Semester	Credit
BUAD 430	3	BUAD 462	3
BUAD 551	3	BUAD 520	3
BUAD 553	3	BUAD 556	3
BUAD 462	3	Finance Elective4	6
UNST Cluster Theme    Elective2 or Non-		Non-business Elective5	3 15
business Elective4	3
	15

Total Credit Hours: 125
³ Select courses from the following: BUAD 440, 464, 465, and 552; ECON 410, 420, and 505, additional courses in Accounting or Computer Science (200 level or above) in consultation with advisor.

⁴ For students who did not elect BUAD 361 as a UNST Cluster Theme Elective

⁵ Nonbusiness Electives: SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); COMM 500 (Public Relations Seminar); COMP (200 level and above) in consultation with advisor and Foreign Languages.

REQUIRED MAJOR COURSES FOR MANAGEMENT

CURRICULUM GUIDE FOR MANAGEMENT
JUNIOR YEAR

First Semester	Credit	Second Semester	Credit
BUAD 481	3	BUAD 482	3
BUAD 430	3	ECON 415	3
BUAD 422	3	BUAD 361	3
BUAD 453	3	BUAD 426	3
ACCT 446	3	BUAD 526	3
	15		15

SENIOR YEAR

First Semester	Credit	Second Semester	Credit
BUAD 522	3	BUAD 462	3
BUAD 524	3	BUAD 520	3
Management Elective3	3	Management Elective3	3
Non-busi. Elective5	3	Management Elective3	3
UNST Cluster Theme    Elective2 or Non-    business Elective4	3	Non-business Elective5	3 15
	15

Total Credit Hours: 127
³ Select courses from the following: BUAD 425; 432; 434; 435;440; 448;  535; 536; 537; 539; 553 or 599. Also ECON 412; 501; or TRAN  340.

⁴ For students who did not elect BUAD 361 as a UNST Cluster Theme Elective

⁵ Nonbusiness Electives: SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); COMM 500 (Public Relations Seminar); COMP (200 level and above) in consultation with advisor and Foreign Languages.

REQUIRED MAJOR COURSES FOR MANAGEMENT (MIS CONCENTRATION)

CURRICULUM GUIDE FOR MANAGEMENT (MIS CONCENTRATION)
FRESHMAN YEAR

First Semester	Credit	Second Semester	Credit
UNST 100	1	UNST 221	3
UNST 120	3	UNST 140	3
UNST 130	3	BUAD 220	3
UNST 110	3	MATH 131	4
MATH 123	3	GEEN 165	4
GEEN 163	2		17
HPED Elective1	1
	16

SOPHOMORE YEAR

First Semester	Credit	Second Semester	Credit
ECON 200	3	ECON 201	3
BUAD 341	3	BUED 352	3
ECON 305	3	ECON 310	3
ACCT 221	3	ACCT 222	3
MATH 132	4	SPCH 250	3
HPED Elective1	1		15
	17

¹ Recommended HPED Electives:  HPED 104, 105, 107, 109, 113, 114, and 118

JUNIOR YEAR

SENIOR YEAR

First Semester	Credit	Second Semester	Credit
BUAD 361	3	BUAD 640	3
BUAD 430	3	MIS Elective3	3
BUAD 449	3	BUAD 520	3
BUAD 500	3	BUAD 462	3
UNST Cluster Theme    Elective2 or Non-    business Elective4	3	Non-business Elective5	3 15
	15

Total credit hours: 125
² UNST Cluster Theme Electives:  Students are required to select one cluster theme and select four elective courses within that theme; however, the selection of either the Energy & Environment theme or the Community & Conflict theme will allow BUAD 361 to be used as one of the four theme electives.
³ Select courses from the following: BUAD 440; 620; ACCT 562; MATH 223; BUED 400; COMP 363; COMP 695.
⁴ For students who did not elect BUAD 361 as a UNST Cluster Theme Elective

⁵ Nonbusiness Electives:  SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); BUED 301; COMP (200 level and above) in consultation with advisor and Foreign Languages

REQUIRED MAJOR COURSES FOR MARKETING

CURRICULUM GUIDE FOR MARKETING
JUNIOR YEAR

First Semester	Credit	Second Semester	Credit
BUAD 481	3	BUAD 432	3
BUAD 430	3	BUAD 482	3
BUAD 422	3	BUAD 435	3
BUAD 453	3	BUAD 361	3
ACCT 446	3	ECON 415	3
	15		15

SENIOR YEAR

First Semester	Credit	Second Semester	Credit
BUAD 438	3	BUAD 520	3
BUAD 538	3	BUAD 53	3
BUAD 462	3	BUAD 639	3
Marketing Elective3	3	Marketing Elective3	3
UNST Cluster Theme    Elective or Non-     business Elective4	3	Non-business    Elective5	3 15
	15

Total Credit Hours: 125
³ Select courses from the following: BUAD 425; 426; 433, 434, 440; 526,535, 536, 539; BUED 400; PSYC 420; TRAN 340 or TRAN 360.

⁴ For students who did not elect BUAD 361 as a UNST Cluster Theme Elective

⁵ Nonbusiness Electives: SPCH 452 (Public Speaking); SPCH 552 (Persuasive Communication); ENGL 260 (Expository Writing); ENGL 300 (Advanced Composition); COMM 500 (Public Relations Seminar); COMP (200 level and above) in consultation with advisor and Foreign Languages.

COURSE DESCRIPTIONS IN BUSINESS ADMINISTRATION

The purpose of this course is to provide an understanding of the evolution of American business and an appreciation of the growing responsibilities facing both the company and its leaders. This course also covers business functions, the nature and problems of establishing a business enterprise, elementary mathematical problems and computer concepts for business. (F;S;SS)

This course is an introduction to management information systems and their role in supporting and transforming modern organizations and management activities. Topics include: a survey of software, hardware, communication networks, and storage components used to support a wide variety of business processes and functions of the digital firm; ethical issues in the Information Age; as well as issues of social impact, privacy, and security. Current application software is used to solve typical business problems. Prerequisite: Sophomore standing. (F;S;SS)

The course will address Object-oriented programing principles for Business using an Object-oriented language. Topics will include object classes, inheritance, polymorphism, encapsulation, graphical user interface application development (GUI),and event driven programming. Additionally, the Model-View-Control (MVC), messaging objects, and approaches to server side programming will be introduced.

This course covers an analysis of the basic managerial processes at the administrative, staff, and operational levels of a firm with consideration given to business ethics and social responsibility in both domestic and international environments. Appropriate attention is given to the role of organization theory as it applies to achieving managerial objectives through available tools for obtaining desired results. Prerequisite: Junior standing. (F;S;SS)

This course examines the unique aspects of small businesses. Attention will be given to competitive strategy, regulatory environment, and sources of financing. The role of the small business within the macro economy is also explored. Prerequisite: Junior standing. (F;S)

Introduction of behavioral concepts of concern to management. Emphasis is placed upon the analysis of interpersonal relations, communication practices, and moral factors relative to their effect upon productivity, organizational effectiveness, and personnel systems. Prerequisite: BUAD 422. (F;S)

This course provides an introduction to marketing activities of organization and individuals. It focuses on formulating viable market objectives, assessing opportunities, evaluating ethical issues, and developing a marketing strategy. The course also emphasizes a global orientation and the development of problem solving skills. Prerequisite: Junior standing. (F;S;SS)

This course develops the knowledge of the behavioral content of marketing in consumer, industrial, and international fields. Examines the applicable theory, research findings, and concepts that are provided by psychology, sociology, anthropology, and marketing. The course stresses the conceptual models of buyer behavior based upon sources of influence: individual, group, cultural environment. Prerequisite: BUAD 430. (F;S;SS)

This course emphasizes retail store management. Attention is given to store location, layout, personnel, organization, buying, inventory, sales promotion, customer services and operating expenses. Prerequisite: BUAD 430. (F)

Business-to-Business Marketing is concerned with the vital and rapidly changing organizational marketplace. Students will become knowledgeable concerning all aspects of the business-to-business marketing environment, business-to-business customer relationship management, the identification of market opportunities for intermediaries and organizational customers, business partnerships, and supply chain strategies. Prerequisite:  BUAD 430. (F;S)

This course focuses on the functions and skills surrounding the personal selling effort. The emphasis is on developing skills essential to persuasive communication in a buyer-seller context. The course also addresses topics such as sales recruiting, selecting, compensating, and evaluating sales personnel. Prerequisites: BUAD 430. (F;S)

This course acquaints students with the fundamentals of the marketing communications activities of the firm. All marketing mix variables are treated as marketing communications variables. Distinction is made between promotion and communications. Attention is also given to the usage of advertising communications appeals and marketing communications strategies in designing advertising and marketing communications programs. Prerequisite: BUAD 432. (F;S)

This course extends the management information systems concepts studied in BUAD 341 about the use of information systems resources from a strategic perspective. The course integrates topics of management, organization, information, communication, and systems theories relevant to managing an organization’s information resources. Specific topics covered include problem recognition and resolution, information systems outsourcing, justification for information systems investment, management of information systems human resources, data resource management, and information systems planning. Prerequisites: BUAD 341 and junior status. (F;S)

The course will focus on the Object-oriented analysis and design approach to information systems analysis. Topics will include analysis and design, business object models, encapsulation, and inheritance using modern tools and concepts to  help produce quality reusable software. Other emerging approaches to information systems analysis and design will also be reviewed. Prerequisites: BUAD 352. (S)

This course focuses on the requirements analysis, design, and implementation phases of systems development, using the traditional life cycle techniques and rapid application development techniques. Students will prepare formal design documents such as feasibility analysis, data flow diagrams, entity-relationship diagrams, interface designs, and a project management plan. Prerequisite: BUAD 341, 352, 447. (S)

This course presents object oriented and procedural software engineering methodologies in data definition and measurement, abstract data type construction and use in developing screen editors, reports and other IS applications using data structures and indexed files. This course provides an understanding of algorithm development, programming, computer concepts and the design and application of data and file structures. Prerequisite: BUAD 448. (F)

This course is an introduction to the financial problems of business organizations, the finance function and its relationship to other decision-making areas in the firm, the concepts and techniques for planning and managing the acquisition and allocation of financial resources from the standpoint of internal management. Prerequisites: ACCT 222 and junior status. (F;S;SS)

This course analyzes the various types of corporate and public securities and examines the operation of securities markets. Prerequisite: BUAD 453. (F;S)

Topics included in this course address selected issues in entrepreneurship, and will vary each semester. Minority entrepreneurship, corporate entrepreneurship, entrepreneurial finance, franchising, technology in small businesses, and critical success factors for new ventures are examples of some of the topical areas examined. Prerequisites: BUAD 425 or permission of instructor. (S;SS)

This course is an introduction to the legal system and environment in which business and the government operate and examines the creation of rights, liabilities, and regulations under the law as expressions of social and economic forces. Substantial coverage includes business organizations and society, administrative agencies, consumer protection, property ownership and contractual relations. Prerequisite: Junior standing. (F;S;SS)

Using the background provided in Business Administration 461, topics related to the legal implications activity will be continued in this course. Coverage includes negotiable instruments, sales of goods, security and debt, bankruptcy, commercial papers and government regulation. Prerequisites: BUAD 461 and senior standing. (F;S;SS)

In this course, the critical provisions of the Uniform Commercial Code will be examined in detail. Other topics will include anti-trust, security law, suretyship, professional liability, bulk transfers, and labor law. Prerequisites: BUAD 461 and senior standing. (S)

This course is an introduction to risk management with emphasis on varied applications of insurance as a technique for treating uncertainty. Prerequisite: Junior standing. (F)

This course is a comprehensive introduction to real estate theory and practice. It is designed to enable the student to understand realty terminology and procedures. Topics include realty law, leases, types of realty ownership, income tax law, sales contracts, mortgages, estimating property value, negotiating, financing realty, closing procedures, closing costs, and deeds. This course provides background preparation for the real estate salesman’s pre-licensing exam. Prerequisite: Junior standing. (F;S)

Overview of real property; decision-making emphasis. Topics include present value calculations, underwriting residential and income property loans, mortgage law, kinds of mortgages, mortgage markets, and types of lenders. Prerequisite: BUAD 465, 453, or instructor consent. (Demand)

This course introduces the student to operations research. Basic concepts of management science will be covered, including selected quantitative models applicable to management decisions involving production, marketing, and finance functions. Coverage will also include analytical and theoretical techniques for production and job design, location and layout, scheduling, inventory, linear programming and network models. Prerequisites: Math 112 and ECON 305, and junior standing. (F;S;SS)

This course is a survey of the major production and operations functions of organizations using various productive systems. It stresses the identification of major problem areas associated with these functions (e.g., aggregate planning, scheduling, man-machine systems, inventory control) and the development of concepts and decision processes for achieving managerial solutions. It also emphasizes the application of modern quantitative techniques relevant to production management. Prerequisites: BUAD 481 and junior status. (F;S;SS)

This course provides experiential learning in customer relationship marketing and management. Students work directly with organizations and participate in activities that provide a comprehensive understanding about customer and/or stakeholder relationships. The following conditions must be met to receive credit: (1) the student must be registered in this course during the full-time, off-campus assignment, (2) the student should spend a minimum of 8 weeks in the off-campus experience, and (3) the student will be required to present a written report and/or other evaluation criterion that will be submitted to the supervising instructor. Prerequisites: BUAD 430 and consent of the department chair and/or supervising instructor. (F;S;SS)

This course provides experiential learning in entrepreneurship. Students work directly with entrepreneurs and participate in activities which give them a comprehensive understanding about owning and operating a business. Prerequisite: BUAD 425. (SS)

This course covers information systems design and implementation within a database management systems environment. Students will demonstrate their mastery of the design process acquired in earlier courses by designing and developing applications using database software to implement the logical design. Prerequisite: BUAD 448. (F)

This is an integrative course that focuses on strategic planning, policy formulation and corporate-wide decision making. The performance objectives of this course involve analysis of complex organizations to: (1)identify major problems and opportunities; (2)establish strategic objectives; and (3)recommend implementation of plans and programs. The case method is applied to reveal the nuances of organizational issues. Projects are assigned to develop critical thinking and communication skills. Prerequisites: BUAD 422, 430, and 453; ACCT 221 and 222; Senior status. (F;S;SS)

This course offers an introductory overview of human management functions, including the processes or systems that are designed to recruit, select, train, develop, motivate and retain a productive workforce. The emphasis is on management and utilization of people as organizational resources to achieve organizational objectives. The course covers relevant social, cultural, political, legal and global environment developments and provides the student with both general and specialized knowledge of the field and practice of human resource management in a variety of organizational settings. Prerequisites: BUAD 422 and advanced junior status. (F;S;SS)

This study of organizations examines the basic managerial concepts of systems, organizational contingencies, conflict, and technology. Emphasis is placed on design, authority, structure and effectiveness. The global environment and innovation are considered. Prerequisites: BUAD 422 and senior standing. (F;S;SS)

The course is comprehensive in nature and covers all international business. Appropriate consideration is given to current topics and/or concerns in international business. Case and area studies are utilized to make the course more practical than theoretical. Projects emphasizing major issues in international business are assigned and discussed. Prerequisite: Senior standing. (F;S)

This course introduces students to the concepts of customer partnering relationships, with a goal of creating high customer satisfaction, market share, and net cash flow. Students will focus on integrating strategic, organizational, informational, operational and financial perspectives to build strategic, organizational, informational, operational and financial perspectives to build effective solution-based outcomes for the customer and the organization. Other topics include key account management, negotiation strategies, and information data mining. Prerequisite: BUAD 432 or 434. (F;S)

This course examines technologies that enable companies to initiate and cultivate more advanced relationships and interactions with customers and suppliers. Students are introduced to key vendors supporting customer knowledge and software for sales, marketing, and customer service. Prerequisite: BUAD 535 or permission of the instructor. (F;S)

This course examines the application of marketing, management, and research, with appropriate consideration given to institutional and environmental factors associated with international marketing. Case studies are used to enhance the study of international marketing concepts. Prerequisite: BUAD 430. (F;S)

This course covers the types of research techniques used by businesses to coordinate marketing activities with consumer demand. Emphasis is placed upon survey, observational and experimental techniques used in marketing research. Prerequisites: ECON 310 and BUAD 430. (F;S)

This course examines current topics and issues for implementing CRM systems. Students will examine the triggers that provide the impetus for a CRM approach. Students will also focus on the challenges and rewards of CRM implementation. Prerequisite: BUAD 535 or permission of the instructor. (F;S)

The course focuses on short-term financial analysis processes and techniques for managing current assets and liabilities. It emphasizes both practical and theoretical approaches for making optional decisions and includes consideration of appropriate policies and procedures to ensure continuity in decision-making. Prerequisite: BUAD 453. (F;S;SS)

This course concentrates on decisions involving long-term financial commitments and survival of the firm, including capital budgeting policies and procedures, capital structure, long-term financing and cost of capital. Practical approaches and theoretical models are used to examine domestic and multinational finance. Prerequisite: BUAD 453. (F;S)