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Greensboro, NC (March 24, 2009) – North
Carolina A&T State University is using its rich history to
engage and inspire its audience as part of a new advertising campaign
that asks, “How will you make a difference in the world?” The
campaign is designed to communicate multiple elements of the N.C.
A&T college experience.
According to Dr. Mark Kiel, vice chancellor for development and university
relations, the creative messaging was developed as part of a strategic
effort to increase N.C. A&T’s visibility, both in the community
and in a crowded marketplace. “As stewards of the University, we
recognized some time ago that we needed a fresh and consistent message
that protected and enhanced our brand,” says Kiel. “We think
this campaign will play an influential role in helping prospective college
students recognize that our institution is the place for them. We also
feel this campaign will engage both the A&T community and the Triad
and will reinforce and enhance their perspective of the University.”
The campaign, featured online at http://www.ncat.edu/newcampaign,
will include television and radio commercials and billboards, in addition
to placement on campus and through internal messaging. The concept features
visual and audio representations of moments, individuals and events that
have created the history of the University. The ads invite prospective
students to come to N.C. A&T to make their own history and leave
an indelible mark on the world.
Kiel says that the campaign communicates an asset of the University that
often is overlooked – the vast intellectual capacity of its students,
faculty and alumni. “We believe that N.C. A&T is in a better
position than any other school in the state to turn potential into opportunities
for students,” says Kiel. “We’re extremely proud of
our rich history and tradition, but we want our audience to recognize
us for more than just our drum line. This campaign really showcases how
the University has created opportunities for individuals to make an impact
on this world, from the Greensboro Four, to Astronaut Ron McNair, to
advances in science, engineering, arts and business.”
The campaign, which has been in development for several months, will
officially launch throughout the region in March.
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