Roland L. Leak

TitleAssociate Professor

DepartmentMarketing, Transportation & Supply Chain



OfficeMerrick Hall
Room: 317

1601 East Market Street
Greensboro, NC 27411

Roland L. Leak


Ph D: Marketing, University of South Carolina, 2009

MBA: Marketing, Wake Forest University, 1998

BS: Management, North Carolina A&T State University, 1996

BS: Marketing, North Carolina A&T State University, 1996

Research Interests

Ethnicity, Stereotype, Social Identity, and Ideology

Recent Publications

Luster Teasley, Stephanie  Hargrove-Leak, Sirena  Gibson, Willietta  Leak, Roland  (2017).  Case studies in sustainability used in an introductory laboratory course to enhance laboratory instruction.  (2,  18,  pp. 30-39).  Journal of STEM Education: Innovations and Research.

Woodham, Omar  Hamilton, Mitchell  Leak, Roland  (2017).  "I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference" .  In Karen Flaherty  (2,  25,  ).  Journal of Marketing Theory and Practice.

Leak, Roland  Woodham, Omar  Mcneil, Kimberly  (2015).  Speaking Candidly: How Managers’ Political Stances Affect Consumers’ Brand Attitudes.  (5,  24,  pp. 494-503).  Journal of Product and Brand Management.

Leak, Roland  Woodham, Omar  Stone, George  (2015).  Felt discrimination increases offensiveness of stereotyped out-group depictions.  (1,  32,  pp. 26-33).  Journal of Consumer Marketing.

Stone, George  Coley, Linda  Leak, Roland  (2014).  Towards a Global Consumer “Eco-orientation” Model: A Cross-national Perspective.  (4,  26,  pp. 311-328).  Journal of International Consumer Marketing.

Leak, Roland  (2014).  Situational Effects of Ethnic Phenotype in Marketing: Investigating Inter- and Intra-Ethnic Preferences for Minorities in Advertisements.  (2,  18,  pp. 135-147).  Academy of Marketing Studies Journal.

Madden, Thomas  Dillon, William  Leak, Roland  (2010).  Students’ Evaluation of Teaching: Concerns of Item Diagnosticity.  (3,  32,  pp. 264-274).  Journal of Marketing Education.

Owens-Jackson, Lisa  Malone, Charles  Leak, Roland  Marketing Education in the US.