Minyong Lee

TitleAssistant Professor

DepartmentHuman Performance and Leisure Studies




OfficeCorbett Sports Center
Room: G01-A

1601 East Market Street
Greensboro, NC 27411

Minyong Lee


Ph D: Sport Management, University of Connecticut, 2012

MA: Sport Management, University of Connecticut, 2006

BS: Mechanical Engineering, Chosun University, 2001

Research Interests

Sport financial and economical effects Multi-cultural sports/events behavior

Recent Publications

Jackson, Nicole  Thompson, Asia  Lee, Minyong  Rotich, Jerono  Fuller, Tiffany  (2017).  Impact of spectator motivation on long-term league sustainability for Women's basketball league.  (1,  14,  ).  Journal of Human Sciences.

Lee, Minyong  Rust, Kristine  Vance, Tempest  (2016).  Consumer Behaviors of Women’s Basketball at the Collegiate Level.  (5,  2,  ).  International Journal of Arts and Humanities.

Lee, Minyong  Jeong, Howon  Han, Joon Young  (2016).  An Investigation of Attendance Motivational Factors among Intercollegiate Fans for Non-revenue Sporting Events.  (1,  10,  pp. 81-105).  International Journal of Human Movement Science.

Ford, Dwedor  Elliott, Gloria  Lee, Minyong  (2015).  Persons with Disabilities and Sport: Undergraduate Students' Perception and Awareness.  (1,  49,  pp. 78).  The NCAAHPERD-SM Journal.

Ha, Chang Ho  Swearingin, Brenda  Jeon, Yong Kyun  Lee, Minyong  (2015).  Effects of combined exercise on Homa-Ir, Homa b-cell and atherogenic index in Korean obese female.  (1,  11,  pp. 49-55).  Sport Sciences for Health.

Jeong, Howon  Cho, Sungho  Lee, Minyong  Sputra, Endarman  (2014).  Race of Athlete-Spokesperson and Implicit and Explicit Responses to Advertising. .  (4,  42,  pp. 655-671).  Social Behavior and Personality an International Journal.

Cho, Sungho  Lee, Minyong  Yoon, Taeyeon   Rhodes, Charles  (2011).  An Analysis of the Olympic Sponsorship Effect on Brand Choice in the Carbonated Soft Drink Market Using Long Panel Data.  (4,  6,  pp. 335-353).  International Journal of Sport Finance.

Bruening, Jennifer  Lee, Minyong  Borland, John  Cho, Sungho  (2009).  The Effect of Race and Gender on Perceived Stereotypes regarding Student-Athletes.  (1,  20,  pp. 29-68).  Academic Athletic Journal.

Bruening, Jennifer  Lee, Minyong  (2007).  The University of Notre Dame: An Examination of the Impact and Evaluation of Brand Equity in NCAA Division I-A Football.  (1,  16,  pp. 38-48).  Sport Marketing Quarterly.