Department of Marketing, Transportation & Supply Chain

http://www.ncat.edu/cobe/departments/mkt/index.html

Joseph R. Huscroft, Jr., Chairperson

OBJECTIVES

The objective of the Department of Marketing, Transportation & Supply Chain (MTSC) is to produce business leaders, in the marketing and supply chain professions, who increase the value and competitiveness of their organizations through the understanding and application of business concepts, processes and tools. We will achieve this objective through innovative instruction in the classroom and relevant, practical experience within the business profession, all within a diverse and inclusive, student-focused learning environment.

DEGREES OFFERED

Marketing – Bachelor of Science (Curriculum Guide)
Marketing (Sales) – Bachelor of Science (Curriculum Guide)
Supply Chain Management – Bachelor of Science (Curriculum Guide)

MINORS OFFERED

General Marketing
Professional Sales Marketing

The minors in marketing and professional sales are open to all non-marketing majors and it provides students with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns. The professional sales minor educates students in sales concepts, which are vital in today's job market. Employers are looking for basic business communication and sales skills in all professions and these skills are an integral component of all occupations, whether you are selling yourself, an idea, a new business proposal or a new client.

GENERAL PROGRAM REQUIREMENTS
All majors in programs in the Department of Marketing, Transportation and Supply Chain (MTSC) must complete a minimum of 120 credit hours.  Students in the College of Business and Economics must earn a minimum grade of “C” in ENGL 100, 101, MATH 111, 112, ACCT 221, 222, BUED 260 (formerly BUED 360), ECON 200, 201, 206, FINC 343 (formerly FIN 253), MGMT 110 (formerly MGMT 220), MGMT 132 (formerly MIS 241), MGMT 201 (formerly MGMT 422), MGMT 303 (formerly MGMT 361), MGMT 315 (formerly MGMT 481), MGMT 495 (formerly MGMT 520), and MKTG 230 (formerly MKTG 430). Students in the College of Business and Economics must also earn a minimum grade of “C” in BUED 110 (formerly BUED 210).

DEPARTMENTAL REQUIREMENTS
Majors in the department must earn a minimum grade of “C” in the 10 courses (30 hours) listed as major program requirements for their chosen major in the applicable University Bulletin. In addition, students must earn a minimum grade of “C” in all major program elective requirements.

CAREER OPPORTUNITIES

Students majoring in Marketing are prepared for challenging marketing and sales careers in public and  private business sectors such as account executive, account management support, advertising sales representative, data analytics, distribution gap analyst, customer service, customer relationship marketing, consumer market knowledge, front line professional sales (e.g. pharmaceutical, engineering, technology, corporate, medical), profit analyst, sales analyst, public relations specialist, market researcher, and merchandiser. They are also provided with an appropriate background for graduate degree programs.

Students majoring in Supply Chain Management are prepared for  challenging careers in transportation, distribution, logistics, purchasing, account management, and materials management with major corporations, organizations, and the government. Career opportunities include buyers, import/export specialists, purchasers, logistics analysts, quality analysts, fleet liaisons, distribution gap analysts, rail logistics analysts, schedulers/planners, procurement analysts, sourcing analysts, and supplier managers. They are also provided with an appropriate background for graduate degree programs.

UPS ENDOWED CHAIR

The UPS Endowed Chair was established in the School of Business and Economics to provide faculty support for curriculum and student development and to enhance research and other scholarly activities in transportation and supply chain management.

TRANSPORTATION INSTITUTE

The Transportation Institute draws faculty, staff members and students from different departments in the College of Business and Economics and the College of Engineering to create an interdisciplinary unit that conducts research, public service, and offer training programs in the field of transportation. It also serves as a resource for planners, social scientists, public officials, and community groups to help them solve transportation problems.

The research program covers a wide range of areas, from investigating transportation needs of the groups with physical and socioeconomic challenges to analyzing transportation financing. The Institute has achieved a national reputation for its funded research in small urban and rural transportation.

The Transportation Institute offers students the opportunity to engage in research projects under the guidance of the faculty. The Institute also provides financial support for students who major in supply chain management and civil engineering. In addition, several student enhancement and research mentoring activities are offered through the Institute to students who pursue these majors.

The Institute is a regional center that offers seminars, workshops, and short courses designed to provide instruction in current transportation techniques and concepts. These programs are designed for individuals outside the University who have an interest in transportation.

COURSE DESCRIPTIONS IN MARKETING

MKTG 230. Marketing Concepts (formerly MKTG 430) Credit 3(3-0)
This course provides an introduction to marketing activities of organization and individuals. It focuses on formulating viable market objectives, assessing opportunities, evaluating ethical issues, and developing a marketing strategy. The course also emphasizes a global orientation and the development of problem solving skills. Prerequisite: Sophomore standing. (F;S;SS)

MKTG 332. Consumer Behavior (formerly MKTG 432) Credit 3(3-0)
This course develops the knowledge of the behavioral content of marketing in consumer, industrial, and international fields. It examines the applicable theory, research findings, and concepts that are provided by psychology, sociology, anthropology, and marketing. The course stresses the conceptual models of buyer behavior based upon sources of influence: individual, group, cultural environment. Prerequisite: MKTG 230. (F;S)

MKTG 333. Retailing (formerly MKTG 433) Credit 3(3-0)
This course emphasizes retail store management. Attention is given to store location, layout, personnel, organization, buying, inventory, sales promotion, customer services and operating expenses. Prerequisite: MKTG 230. (F;S)

MKTG 334. Business-to-Business (B2B) Marketing (formerly MKTG 434) Credit 3(3-0)
Business-to-Business Marketing is concerned with business, government  and organizational markets.  Students will become knowledgeable concerning all aspects of the business-to-business marketing environment, business-to-business customer relationship management, the identification of market opportunities for intermediaries and organizational customers, business partnerships, and supply chain strategies. Prerequisite: MKTG 230. (F;S)

MKTG 335. Selling and Sales Management (formerly MKTG 435) Credit 3(3-0)
This course focuses on the functions and skills surrounding the personal selling effort associated with professional sales. The emphasis is on developing skills essential to persuasive communication in a buyer-seller context. The course also addresses topics such as sales recruiting, selecting, compensating, and evaluating sales personnel. Prerequisites: MKTG 230. (F;S)

MKTG 338. Integrated Marketing Communications/Advertising (formerly MKTG 438) Credit 3(3-0)
This course acquaints students with the fundamentals of the marketing communications activities of the firm. All marketing mix variables are treated as marketing communications variables. Distinction is made between promotion and communications. Attention is also given to the usage of advertising communications appeals and marketing communications strategies in designing advertising and marketing communications programs. Prerequisite: MKTG 332. (F;S)

MKTG 398. Customer Relationship Marketing & Management (CRM&M) Internship (formerly MKTG 498) Credit 3(3-0)
This course provides experiential learning in customer relationship marketing and management. Students work directly with organizations and participate in activities that provide a comprehensive understanding about customer and/or stakeholder relationships. The following conditions must be met to receive credit: (1) the student must be registered in this course during the full-time, off-campus assignment, (2) the student should spend a minimum of 8 weeks in the off-campus experience, and (3) the student will be required to present a written report and/or other evaluation criteria that will be submitted to the supervising instructor. Prerequisites: MKTG 230 and consent of the department chair and/or supervising instructor.

MKTG 444. Marketing Research  Credit 3(3-0)
This course covers the types of research techniques used by businesses to coordinate marketing activities with consumer demand. Emphasis is placed upon survey, observational and experimental techniques used in market research. Prerequisites: ECON 206 and MKTG 230. (F;S;SS)

MKTG 445. Customer Relationship Marketing & Management (CRM&M) Concepts (formerly MKTG 535) Credit 3(3-0)
This course introduces students to the concepts of customer partnering relationships, such as buyer-seller relationships, supplier-manufacturer relationships and manufacturer-customer relationships. The learning goal of CRM&M is to teach the importance of metrics such as high customer satisfaction, market share, and net cash flow. Students will focus on integrating strategic, organizational, informational, operational and financial perspectives to build effective solution-based outcomes for the customer and the organization. Other topics could include key account management, negotiation strategies, and information data mining. Prerequisite: MKTG 230. (F;S;SS)

MKTG 446. Customer Relationship Marketing & Management Technologies (formerly MKTG 536) Credit 3(3-0)
This course examines technologies that enable companies to initiate and cultivate more advanced relationships and interactions with customers and suppliers. Students are introduced to key vendors supporting customer knowledge and enterprise resource planning (ERP) software for sales, marketing, and customer service. Prerequisite: MKTG 230, 445 and consent of the department chair and/or the instructor. (S)

MKTG 447. International Marketing (formerly MKTG 537) Credit 3(3-0)
This course examines the application of marketing, management, and research, with appropriate consideration given to consumer, institutional and environmental factors associated with aspects of international marketing. Case studies are used to enhance the study of international marketing concepts. Prerequisite: MKTG 230. (F;S;SS)

MKTG 485. Special Topics in Customer Relationship Marketing & Management (formerly MKTG 539) Credit 3(3-0)
This course examines current topics and issues for implementing CRM systems. Students will examine the triggers that provide the impetus for a CRM approach. Students will also focus on the challenges and rewards of CRM implementation. Prerequisite: MKTG 445 or permission of the instructor. (F;S)

MKTG 486. Sales Leadership & Ethics (formerly MKTG 636) Credit 3(3-0)
This sales concentration capstone course integrates and extends the professional selling and customer relationship management topics discussed in previous courses and is designed to build leadership competence while increasing awareness of business ethics from a professional selling perspective. Emphasis is placed on 1) delivering results, 2) influencing others internal and external to the organization, 3) fostering creativity and innovation, and 4) managing negotiations and resolving conflicts. Ethical business principles and conduct are emphasized given the autonomous sales environment. Prerequisites: MKTG 335 and MKTG 445. (F;S;SS)

MKTG 489. Marketing Management (formerly MKTG 639) Credit 3(3-0)
This marketing program capstone course provides an analysis of the fundamental and emerging trends, issues and topics that influence decisions involved in planning and managing marketing activities to create value for customers. It combines theory and application with case study to teach students the decision making process as it relates to segmentation, targeting, product, price, distribution, promotion, the marketing environment and electronic commerce. Prerequisite: MKTG 338. (F;S)

COURSE DESCRIPTIONS IN SUPPLY CHAIN MANAGEMENT

TSCM 240. Introduction to Supply Chain Management a Logistics Approach (formerly TSCM 340) Credit 3(3-0)
The management of the logistics function is examined with an emphasis on the impact on the firm and its supply chain network. The individual elements of logistics management including inventory management, transportation, purchasing, facility location, distribution and materials handling, and information technology are examined. The integration of logistics activities across the supply chain is an important element of this course. (F;S;SS)

TSCM 260. Introduction to Transportation (formerly TSCM 360) Credit 3(3-0)
Transportation provides the basic service of moving people and freight, creating time and place utility. The transportation industry enables a value-added process throughout the supply chain. This course emphasizes the fundamental role of transportation, its strategic importance, the effect of technology, and the changing structure of the industry due to competition and consolidation. (F;S;SS)

TSCM 325. Economics of Transportation (formerly TSCM 425) Credit 3(3-0)
In this course, the application of the tools of economics to problems of the transportation industry will be examined. Topics include economic regulation, cost-benefit, rate structure, externalities and social vs. individual decision-making. Prerequisites: TSCM 260, ECON 200, or permission of instructor. (F;S)

TSCM 331. Supply Chain Analysis (formerly TSCM 431) Credit 3(3-0)
This course deals with the business area known as Supply Chain Management. The overall goal is to provide students with a high-level overview of the discipline from a conceptual perspective as well as the ability to apply analytical tools to solve supply chain problems. Use of the optimization tools imbedded in Excel software is emphasized. Prerequisites: TSCM 240, ECON 206 and MGMT 315. (F;S)

TSCM 350. Carrier Management (formerly TSCM 450) Credit 3(3-0)
This course examines the application of management principles, policies and practice to carriers in various transportation modes. The provision of competitive services at affordable prices that would add value throughout the supply chain is an important aspect of the course. Major areas examined in the course include carrier-shipper relations with a synopsis of major traffic management functions; and analyses of carrier planning and operations, pricing, marketing, finance and investment decisions, and personnel management. Prerequisites: TSCM 240, TSCM 260, and TSCM 325. (F;S)

TSCM 370. Urban Transportation Concepts (formerly TSCM 470) Credit 3(3-0)
This course  analyses the role of transportation in the urban environment. Topics covered include the transportation needs, demand for modes of transportation, transit operations, intelligent transportation systems, and urban transportation planning methods. Prerequisite: ECON 206. (F;S)

TSCM 451. Transportation Law (formerly TSCM 650) Credit 3(3-0)
This course requires a detailed review of the development of transportation law, including an  analysis of the Interstate Commerce Act and its impact on surface carriers. This course assists those students planning to take the bar exam for the Interstate Commerce Commission or those students studying for the Transportation Law exam in the American Society of Traffic and Transportation series. Prerequisite: MGMT 303 or equivalent. (F;S)

TSCM 460. National Transportation Policy (formerly TSCM 660) Credit 3(3-0)
This course is a seminar on national transportation problems. It will involve readings and research on several issues in transportation. Previous policy statements will be reviewed in light of current needs to determine what the current national transportation policy should be. Prerequisites: Consent of the department chair and/or the instructor. (F;S)

TSCM 471. Materials Management (formerly TSCM 670) Credit 3(3-0)
This course emphasizes the integration of the logistics functions with the operations of the firm through the planning and controlling of the materials flow to achieve the desired levels of operating efficiency and customer service throughout the supply chain. The activities of planning, scheduling, materials requirements planning, capacity management, and production activity control are integrated with issues of inventory control and distribution. Prerequisites: TSCM 240 and MGMT 315. (F;S)

TSCM 473. Purchasing and Supply Management (formerly TSCM 672) Credit 3(3-0)
This course emphasizes the importance of the procurement function for efficient operations, product quality, and supply chain integrations. The issues of supplier selection, performance measurement and relationship development/management, and their impact on the firm and fulfillment of customer expectations are emphasized. Prerequisite: TSCM 240. (F;S)

TSCM 480. International Logistics and Supply Chain Management (formerly TSCM 580) Credit 3(3-0)
This course examines the supply chain management partners and their respective responsibilities in international logistics and supply chain networks and the challenges involved in managing cultural differences, business practices, variances in systems of jurisprudence, terms of sale and payment, and governmental units. The course examines elements of international logistics such as inventory cost, transportation cost, and the complex documentation that is required in international trade. Prerequisite: TSCM 240. (F;S)

TSCM 485. Special Topics in Transportation and Logistics (formerly TSCM 600) Credit 3(3-0)
This course examines problems and analytical techniques in transportation and logistics. It covers the pursuit of a specific or problem-oriented area in transportation and logistics not covered in other courses. Course content may vary from semester to semester. This course may not be repeated for credit. Prerequisites: TSCM 240 and consent of the department chair and/or the instructor. (F;S;SS)

TSCM 490. Independent Study (formerly TSCM 598) Credit 3(3-0)
This course is designed for students who want to explore a supply chain or logistics topic in depth. The following conditions must be met. (1) The student must select a topic with a supply chain/logistics faculty and study it for at least three hours per week for one semester, and (2) The student is required to present a written report and/or other evaluation criteria that is evaluated by the supervising instructor. Prerequisite: Consent of the department chair and/or the instructor. (F;S;SS)

TSCM 493. Supply Chain Solutions Credit 3(3-0)
This course provides a comprehensive application of Enterprise Resource Planning (ERP) to the functions of Supply Chain Management. An ERP application software is used for students to evaluate the benefits of ERP implementation and application to supply chain operational efficiency. A strategic alignment of Sales and Distribution (SD), Materials Management (MM), Production Planning (PP), Financial Accounting (FI) and Controlling (CO) is essential to supply chain operations. Prerequisites: Senior status, TSCM 240, TSCM 260, TSCM 471, MGMT 315, and MGMT 335. (F;S)

DIRECTORY OF FACULTY

Kathryn Cort
AssociateProfessor
B.S.Ed., M.A., The Ohio State University; M.B.A. and Ph.D., Kent State University

Joseph R. Huscroft
Associate Professor and Chairperson
B.S., United States Air Force Academy; M.P.A, Troy University; M.S., Air Force Institute of Technology; Ph.D., Auburn University

Ahren Johnston
Associate Professor
B.S., M.T.L.M., Ph.D., University of Arkansas

Roland Leak
Assistant Professor
B.S., North Carolina A&T State University; M.B.A., Wake Forest University; Ph.D., University of South Carolina

Laquanda Leaven
Assistant Professor
B.S. University of Michigan; MS and PhD North Carolina Agricultural & Technical State University

Kimberly R. McNeil
Associate Professor
B.S., North Carolina A&T State University; Ph.D., Florida State University

Kofi Obeng
Professor
B.Sc., University of Science & Technology (Kumasi, Ghana); M.U.P., McGill University (Montreal, Canada); A.M., Ph.D., University of Pennsylvania

George W. Stone
Associate Professor
B.S., United States Military Academy, West Point; M.B.A., Boston University; Ph.D., University of Mississippi

Shengbin Wang
Assistant Professor
B.A., Zhejiang University; M.S., New Jersey Institute of Technology; Ph.D., Rutgers University

Jacqueline Williams
Associate Professor
B.S., Drexel University; M.B.A., University of Delaware; Ph.D., Florida State University

Omar Woodham
Assistant Professor
B.Sc., University of the West Indies; M.B.A., Rochester Institute of Technology; Ph.D. Syracuse University