Department of Marketing, Transportation & Supply Chain

http://www.ncat.edu/cobe/departments/mkt/index.html

Joseph R. Huscroft, Jr., Chairperson

OBJECTIVES

The objectives of the Department of Marketing, Transportation & Supply Chain (MTSC) are to provide a relevant business educational experience and to ensure competence and fundamental knowledge of marketing, professional sales, and supply chain management. MTSC emphasizes problem-solving, decision-making, critical thinking, practical application, and encourages experiential learning through, technology, internships and co-ops. The programs prepare students graduating with Bachelor of Science degrees in the respective majors to enter the professional workforce, graduate programs, or law schools.

DEGREES OFFERED

Marketing – Bachelor of Science (Curriculum Guide)
Marketing (Sales) – Bachelor of Science (Curriculum Guide)
Supply Chain Management – Bachelor of Science (Curriculum Guide)

MINORS OFFERED

General Marketing
Professional Sales Marketing

GENERAL PROGRAM REQUIREMENTS
Students must earn a minimum grade of “C” in ACCT 221, BUED 260, ECON 205, ENGL 100, 101, MATH 111 (or MATH 103 and MATH 104), 112, (or MATH 131 or 132), MGMT 110, MGMT 315, and MGMT 495.

DEPARTMENTAL REQUIREMENTS
A minimum of 125 hours are required to graduate with a degree in marketing, marketing with a sales concentration, or supply chain management. Each major has 30 hours of Major Program Requirements. All students must earn a minimum grade of “C” in each of the 10 (30 credit hours) courses listed as major program requirements in the applicable University Bulletin. In addition, students must earn a minimum grade of “C” in all major program electives. Note: Marketing majors must also earn a minimum grade of “C” in TSCM 240.

Marketing: Major Program Requirements - MKTG 230 Marketing Concepts (formerly MKTG 430), MKTG 332 Consumer Behavior (formerly MKTG 432), MKTG 335 Selling and Sales Management (formerly MKTG 435), MKTG 338 Integrated Marketing Communications/Advertising (formerly MKTG 438), MKTG 445 Customer Relationship Marketing & Management Concepts (formerly MKTG 535), MKTG 447 International Marketing (formerly MKTG 537), MKTG 444 Marketing Research (formerly MKTG 538), MKTG 489 Marketing Management (formerly MKTG 639), ACCT 326 Managerial Accounting (formerly ACCT 446), ECON 210 Advanced Statistics (formerly ECON 310)

Marketing (Sales): Major Program Requirements - MKTG 230 Marketing Concepts (formerly MKTG 430), MKTG 332 Consumer Behavior (formerly MKTG 432), MKTG 334 Business to Business Marketing (formerly MKTG 434), MKTG 335 Selling and Sales Management (formerly MKTG 435), MKTG 338 Integrated Marketing Communications/Advertising (formerly MKTG 438), MKTG 445 Customer Relationship Marketing & MGMT Concepts (formerly MKTG 535), MKTG 444 Marketing Research (formerly MKTG 538), MKTG 486 Sales Leadership and Ethics (formerly MKTG 636), ECON 210 Advanced Statistics (formerly ECON 310), TSCM 240 Intro to Supply Chain Management (formerly TSCM 340)

Supply Chain Management: Major Program Requirements - TSCM 240 Introduction to Supply Chain Management (formerly TSCM 340), TSCM 260 Introduction to Transportation (formerly (TSCM 360), TSCM 325 Economics of Transportation (formerly TSCM 425), TSCM 331 Supply Chain Analysis (formerly TSCM 431), MGMT 335 Management of Information Resources (formerly MIS 440), TSCM 480 International Logistics and Supply Chain Management (formerly TSCM 580), TSCM 471 Materials Management (formerly TSCM 670), TSCM 473 Purchasing and Supply Management (formerly TSCM 672), TSCM 493 Supply Chain Solutions, MGMT 330 Production Management (formerly MGMT 482)

MTSC offers two Marketing Minors (18 credit hours). They are (1) General Marketing and (2) Professional Sales.

North Carolina Agricultural & Technical State University Minor Policy

An academic minor shall consist of at least 18 credits in an area apart from the major concentration of the student’s baccalaureate degree program; a minimum of 12 of the 18 minor credits must be in courses at the 200-level or above; a student must complete at least 24 hours of academic credits before declaring a minor and must have a minimum GPA of 2.2; and a student may not have more than two minors regardless of the student's major.

MINOR IN MARKETING (General)
The General minor in Marketing requires satisfactory completion of 18 credit hours to include the introductory marketing course (MKTG 230 - 3 hours), the marketing capstone course (MKTG 486 – 3 hours), and 12 additional hours selected from the following marketing courses: MKTG 332, MKTG 334, MKTG 335, MKTG 338, MKTG 445, MKTG 447 and MKTG 444.*
*If MKTG 444 is chosen, the student must also honor the ECON 210 (Advanced Statistics) prerequisite.

MINOR IN MARKETING (Professional Sales)
The Professional Sales minor requires the satisfactory completion of 18 credit hours to include the introductory marketing course (MKTG 230 – 3 hours), the sales capstone course (MKTG 486 – 3 hours), and 12 additional hours including the following required marketing courses: MKTG 334, MKTG 335, and MKTG 445. Plus students must choose one of the following courses for the additional 3 hours: MKTG 332, MKTG 438, or TSCM 240.

CAREER OPPORTUNITIES

Students earning a degree in Marketing will acquire the technical preparation and competence for graduate school, law school, or challenging marketing and sales careers in public and private business sectors such as account executive, account management support, advertising sales representative, data analytics, distribution gap analyst, customer service, customer relationship marketing, consumer market knowledge, front line professional sales (e.g. pharmaceutical, engineering, technology, corporate, medical), profit analyst, sales analyst, public relations specialist, market researcher, and merchandiser.

Students majoring in Supply Chain Management are prepared for graduate school, law school, or challenging careers in transportation, distribution, logistics, purchasing, account management, and materials management with major corporations, organizations, and the government. Career opportunities include buyers, import/export specialists, purchasers, logistics analysts, quality analysts, fleet liaisons, distribution gap analysts, rail logistics analysts, schedulers/planners, procurement analysts, sourcing analysts, and supplier managers.

UPS ENDOWED CHAIR

The UPS Endowed Chair was established in the School of Business and Economics to provide faculty support for curriculum and student development and to enhance research and other scholarly activities in transportation and supply chain management.

TRANSPORTATION INSTITUTE

The Transportation Institute draws faculty, staff members and students from a number of different departments in the College of Business and Economics and the College of Engineering to create an interdisciplinary unit that conducts research, public service, and offer training programs in the field of transportation. It also serves as a resource for planners, social scientists, public officials, and community groups to help them solve transportation problems.

The research program covers a wide range of areas, from investigating transportation needs of the poor to analyzing transportation financing. The Institute has achieved a national reputation for its funded research in small urban and rural transportation.

Students play an important role in each of the research projects. Under the guidance of the faculty, student research assistants help to develop and conduct funded projects awarded to the Transportation Institute. The Institute makes substantial financial awards to students who major in supply chain management and civil engineering. In addition, several student enhancement and research mentoring activities are offered through the Institute to students who pursue these majors.

The Institute is a regional center that offers seminars, workshops, and short courses designed to provide instruction in current techniques and transportation concepts. These programs are designed for individuals outside the University who have an interest in transportation.

COURSE DESCRIPTIONS IN MARKETING

MKTG 230. Marketing Concepts (formerly MKTG 430) Credit 3(3-0)
This course provides an introduction to marketing activities of organization and individuals. It focuses on formulating viable market objectives, assessing opportunities, evaluating ethical issues, and developing a marketing strategy. The course also emphasizes a global orientation and the development of problem solving skills. Prerequisite: Sophomore standing. (F;S;SS)

MKTG 332. Consumer Behavior (formerly MKTG 432) Credit 3(3-0)
This course develops the knowledge of the behavioral content of marketing in consumer, industrial, and international fields. It examines the applicable theory, research findings, and concepts that are provided by psychology, sociology, anthropology, and marketing. The course stresses the conceptual models of buyer behavior based upon sources of influence: individual, group, cultural environment. Prerequisite: MKTG 230. (F;S)

MKTG 333. Retailing (formerly MKTG 433) Credit 3(3-0)
This course emphasizes retail store management. Attention is given to store location, layout, personnel, organization, buying, inventory, sales promotion, customer services and operating expenses. Prerequisite: MKTG 230. (F)

MKTG 334. Business-to-Business (B2B) Marketing (formerly MKTG 434) Credit 3(3-0)
Business-to-Business Marketing is concerned with business, government  and organizational markets.  Students will become knowledgeable concerning all aspects of the business-to-business marketing environment, business-to-business customer relationship management, the identification of market opportunities for intermediaries and organizational customers, business partnerships, and supply chain strategies. Prerequisite: MKTG 230. (S)

MKTG 335. Selling and Sales Management (formerly MKTG 435) Credit 3(3-0)
This course focuses on the functions and skills surrounding the personal selling effort associated with professional sales. The emphasis is on developing skills essential to persuasive communication in a buyer-seller context. The course also addresses topics such as sales recruiting, selecting, compensating, and evaluating sales personnel. Prerequisites: MKTG 230. (F;S)

MKTG 338. Integrated Marketing Communications/Advertising (formerly MKTG 438) Credit 3(3-0)
This course acquaints students with the fundamentals of the marketing communications activities of the firm. All marketing mix variables are treated as marketing communications variables. Distinction is made between promotion and communications. Attention is also given to the usage of advertising communications appeals and marketing communications strategies in designing advertising and marketing communications programs. Prerequisite: MKTG 332. (F;S)

MKTG 398. Customer Relationship Marketing & Management (CRM&M) Internship (formerly MKTG 498) Credit 3(3-0)
This course provides experiential learning in customer relationship marketing and management. Students work directly with organizations and participate in activities that provide a comprehensive understanding about customer and/or stakeholder relationships. The following conditions must be met to receive credit: (1) the student must be registered in this course during the full-time, off-campus assignment, (2) the student should spend a minimum of 8 weeks in the off-campus experience, and (3) the student will be required to present a written report and/or other evaluation criteria that will be submitted to the supervising instructor. Prerequisites: MKTG 230 and consent of the department chair and/or supervising instructor.

MKTG 445. Customer Relationship Marketing & Management (CRM&M) Concepts (formerly MKTG 535) Credit 3(3-0)
This course introduces students to the concepts of customer partnering relationships, such as buyer-seller relationships, supplier-manufacturer relationships and manufacturer-customer relationships. The learning goal of CRM&M is to teach the importance of metrics such as high customer satisfaction, market share, and net cash flow. Students will focus on integrating strategic, organizational, informational, operational and financial perspectives to build effective solution-based outcomes for the customer and the organization. Other topics could include key account management, negotiation strategies, and information data mining. Prerequisite: MKTG 230. (F;S)

MKTG 446. Customer Relationship Marketing & Management Technologies (formerly MKTG 536) Credit 3(3-0)
This course examines technologies that enable companies to initiate and cultivate more advanced relationships and interactions with customers and suppliers. Students are introduced to key vendors supporting customer knowledge and enterprise resource planning (ERP) software for sales, marketing, and customer service. Prerequisite: MKTG 230, 445 or permission of the instructor. (S)

MKTG 447. International Marketing (formerly MKTG 537) Credit 3(3-0)
This course examines the application of marketing, management, and research, with appropriate consideration given to consumer, institutional and environmental factors associated with aspects of international marketing. Case studies are used to enhance the study of international marketing concepts. Prerequisite: MKTG 230. (S)

MKTG 444. Marketing Research (formerly MKTG 538) Credit 3(3-0)
This course covers the types of research techniques used by businesses to coordinate marketing activities with consumer demand. Emphasis is placed upon survey, observational and experimental techniques used in market research. Prerequisites: ECON 210 and MKTG 230. (F)

MKTG 485. Special Topics in Customer Relationship Marketing & Management (formerly MKTG 539) Credit 3(3-0)
This course examines current topics and issues for implementing CRM systems. Students will examine the triggers that provide the impetus for a CRM approach. Students will also focus on the challenges and rewards of CRM implementation. Prerequisite: MKTG 445 or permission of the instructor.

MKTG 486. Sales Leadership & Ethics (formerly MKTG 636) Credit 3(3-0)
This sales concentration capstone course integrates and extends the professional selling and customer relationship management topics discussed in previous courses and is designed to build leadership competence while increasing awareness of business ethics from a professional selling perspective. Emphasis is placed on 1) delivering results, 2) influencing others internal and external to the organization, 3) fostering creativity and innovation, and 4) managing negotiations and resolving conflicts. Ethical business principles and conduct are emphasized given the autonomous sales environment. Prerequisites: MKTG 335 and MKTG 445. (S)

MKTG 489. Marketing Management (formerly MKTG 639) Credit 3(3-0)
This marketing program capstone course provides an analysis of the fundamental and emerging trends, issues and topics that influence decisions involved in planning and managing marketing activities to create value for customers. It combines theory and application with case study to teach students the decision making process as it relates to segmentation, targeting, product, price, distribution, promotion, the marketing environment and electronic commerce. Prerequisite: MKTG 338. (S)

COURSE DESCRIPTIONS IN SUPPLY CHAIN MANAGEMENT

TSCM 240. Introduction to Supply Chain Management a Logistics Approach (formerly TSCM 340) Credit 3(3-0)
The management of the logistics function is examined with an emphasis on the impact on the firm and its supply chain network. The individual elements of logistics management including inventory management, transportation, purchasing, facility location, distribution and materials handling, and information technology are examined. The integration of logistics activities across the supply chain is an important element of this course. (F;S)

TSCM 260. Introduction to Transportation (formerly TSCM 360) Credit 3(3-0)
Transportation provides the basic service of moving people and freight, creating time and place utility. Recent changes in the transportation industry have been dramatic and involve the value added throughout the supply chain. This course emphasizes the fundamental role of transportation, its strategic importance, the effect of technology, and the changing structure of the industry due to competition and consolidation. (F;S)

TSCM 325. Economics of Transportation (formerly TSCM 425) Credit 3(3-0)
In this course, the application of the tools of economics to problems of the transportation industry will be examined. Topics include economic regulation, cost-benefit, rate structure, externalities and social vs. individual decision-making. Prerequisites: TSCM 260, ECON 200, or permission of instructor. (F)

TSCM 331. Supply Chain Analysis (formerly TSCM 431) Credit 3(3-0)
Design, develop and use decision models for analysis of logistics problems. Coursework emphasizes computer spreadsheet applications. Prerequisite: TSCM 240, ECON 210 and MGMT 315. (S)

TSCM 350. Carrier Management (formerly TSCM 450) Credit 3(3-0)
This course examines the application of management principles, policies and practice to carriers in various transportation modes. The provision of competitive services at affordable prices that would add value throughout the supply chain is an important aspect of the course. Major areas examined in the course include carrier-shipper relations with a synopsis of major traffic management functions; and analyses of carrier planning and operations, pricing, marketing, finance and investment decisions, and personnel management. Prerequisite: TSCM 260. (F)

TSCM 370. Urban Transportation Concepts (formerly TSCM 470) Credit 3(3-0)
This course  analyses the role of transportation in the urban environment. Topics covered include the transportation needs, demand for modes of transportation, transit operations, intelligent transportation systems, and urban transportation planning methods. Prerequisite: ECON 210.

TSCM 451. Transportation Law (formerly TSCM 650) Credit 3(3-0)
In this course requires a detailed review of the development of transportation law, including an  analysis of the Interstate Commerce Act and its impact on surface carriers. This course will assist those students planning to take the bar exam for the Interstate Commerce Commission or those students studying for the Transportation Law exam in the American Society of Traffic and Transportation series. Prerequisite: MGMT 303 or equivalent is recommended.

TSCM 460. National Transportation Policy (formerly TSCM 660)    Credit 3(3-0)
This course is a seminar on national transportation problems. It will involve readings and research on several issues in transportation. Previous policy statements will be reviewed in light of current needs to determine what the current national transportation policy should be.

TSCM 465. Transportation National Policy (formerly TSCM 665) Credit 3(3-0)
This course will examine the development of transportation regulation in the United States and the subsequent development of federal transportation policy applicable to the individual modes. It will examine the deregulatory state of the industry, its impact on Federal Transportation Policy, and the current status of federal regulation as it applies to the various modes of transportation. Included will be an analysis of the environmental laws and safety regulations that have developed in the last few years. This course will assist those students studying for the Transportation Law Exam in the American Society of Traffic and Transportation series as well as the Practitioner Exam of the Surface Transportation Board. Prerequisites: Senior Status and TSCM 325 or permission of the instructor.

TSCM 471. Materials Management (formerly TSCM 670) Credit 3(3-0)
This course emphasizes the integration of the logistics functions with the operations of the firm through the planning and controlling of the materials flow in order to achieve the desired levels of operating efficiency and customer service throughout the supply chain. The activities of planning, scheduling, materials requirements planning, capacity management, and production activity control are integrated with issues of inventory control, distribution and Total Quality Management. Prerequisites: MGMT 315 and TSCM 240. (F)

TSCM 473. Purchasing and Supply Management (formerly TSCM 672) Credit 3(3-0)
This course emphasizes the importance of the procurement function for efficient operations, product quality, and supply chain integrations. The issues of supplier selection, performance measurement and relationship development/management, and their impact on the firm and fulfillment of customer expectations are emphasized. Prerequisite: TSCM 240. (S)

TSCM 480. International Logistics and Supply Chain Management (formerly TSCM 580) Credit 3(3-0)
This course examines the supply chain management partners and their respective responsibilities in international logistics and supply chain networks and the challenges involved in dealing with managing cultural differences, business practices, variances in systems of jurisprudence, terms of sale and payment, and governmental units. The course will also examine elements of international logistics such as inventory cost, transportation cost, and the complex documentation that is required in international trade. Prerequisite: TSCM 240. (F)

TSCM 485. Special Topics in Transportation and Logistics (formerly TSCM 600) Credit 3(3-0)
This course examines problems and analytical techniques in transportation and logistics. It covers the pursuit of a specific or problem-oriented area in transportation and logistics not covered in other courses. Course content may vary from semester to semester. This course may not be repeated for credit. Prerequisite: Permission of the instructor.

TSCM 490. Independent Study (formerly TSCM 598) Credit 3(3-0)
This course is designed for students who want to explore a transportation or logistics topic in depth. The following conditions must be met. (1) The student must select a topic with a transportation/logistics faculty and study it for at least three hours per week for one semester, and (2) The student will be required to present a written report and/or other evaluation criteria that will be evaluated by the supervising instructor. Prerequisite: Consent of the advisor and department chair.

TSCM 493. Supply Chain Solutions Credit 3(3-0)
This course provides a comprehensive application of Enterprise Resource Planning (ERP) to the functions of Supply Chain Management. An in-depth application will be used for students to evaluate the benefits of ERP implementation and application to supply chain operational efficiency. A strategic alignment of Sales and Distribution (SD), Materials Management (MM), Production Planning (PP), Financial Accounting (FI) and Transportation Management (TM) is essential to supply chain operations. Prerequisites: Senior status, TSCM 240, TSCM 260, MGMT 335, MGMT 315, and TSCM 471. (S)

DIRECTORY OF FACULTY

Linda Silver Coley
Associate Professor
B.S., Bennett College; M.S., University of Michigan; M.B.A., Xavier University; Ph.D., University of Cincinnati

Kathryn Cort
AssociateProfessor
B.S.Ed., M.A., The Ohio State University; M.B.A. and Ph.D., Kent State University

Joseph R. Huscroft
Associate Professor and Chairperson
B.S., United States Air Force Academy; M.P.A, Troy University; M.S., Air Force Institute of Technology; Ph.D., Auburn University

Ahren Johnston
Associate Professor
B.S., M.T.L.M., Ph.D., University of Arkansas

Roland Leak
Assistant Professor
B.S., North Carolina A&T State University; M.B.A., Wake Forest University; Ph.D., University of South Carolina

Laquanda Leaven
Assistant Professor
B.S. University of Michigan; MS and PhD North Carolina Agricultural & Technical State University

Kimberly R. McNeil
Associate Professor
B.S., North Carolina A&T State University; Ph.D., Florida State University

Kofi Obeng
Professor
B.Sc., University of Science & Technology (Kumasi, Ghana); M.U.P., McGill University (Montreal, Canada); A.M., Ph.D., University of Pennsylvania

George W. Stone
Associate Professor
B.S., United States Military Academy, West Point; M.B.A., Boston University; Ph.D., University of Mississippi

Shengbin Wang
Assistant Professor
B.A., Zhejiang University; M.S., New Jersey Institute of Technology; Ph.D., Rutgers University

Jacqueline Williams
Associate Professor
B.S., Drexel University; M.B.A., University of Delaware; Ph.D., Florida State University

Omar Woodham
Assistant Professor
B.Sc., University of the West Indies; M.B.A., Rochester Institute of Technology; Ph.D. Syracuse University