Department of Marketing, Transportation & Supply Chain
Linda Silver Coley, Chairperson
The objectives of the Department of Marketing, Transportation & Supply Chain (MTSC) are to provide a relevant educational experience focusing on fundamental knowledge concerning the disciplines of marketing, marketing with a sales concentration and supply chain management. MTSC emphasizes problem-solving, decision-making, and ensuring competence necessary for entering the professional workforce, graduate prorogrms or law school.
CERTIFICATE IN CUSTOMER RELATIONSHIP MARKETING & MANAGEMENT
The Department of Marketing, Transportation & Supply Chain administers the Certificate in Customer Relationship Marketing & Management (CRM&M) that uniquely enables students to gain the competencies needed to extend and increase long-term customer value. This certificate program is appropriate for marketing majors, other business majors and for students with career interests in areas such as engineering, technology, and the health and physical sciences that interface directly with customers. Opportunity to apply the CRM&M knowledge and skills is provided to students through a Customer Relationship Marketing & Management Internship experience.
The Certificate in Customer Relationship Marketing & Management is designed to augment undergraduate-level education for students enrolled in all baccalaureate degree programs at North Carolina A&T State University and will be awarded during Commencement. Receipt of the Certificate is contingent upon successful completion of 18 semester hours of course work (additional coursework may be required for non-business majors) that includes the following: three (3) credit hours from MKTG 432 or 434 and fifteen (15) credit hours from MKTG 435, 535, 536 and 539. In addition, students are required to complete a three-credit-hour internship (MKTG 498).
GENERAL PROGRAM REQUIREMENTS
Students majoring in programs in the Department of Marketing, Transportation & Supply Chain must complete a minimum of 125 hours consistent with the curriculum guide for the area of study selected. Majors must earn a minimum grade of “C” in ACCT 221, BUED 360, ECON 305, ENGL 100, 101, MATH 111, 112, (or MATH 131, 132), MGMT 220, MGMT 481, and MGMT 520.
Students in the Department of Marketing, Transportation & Supply Chain must select a major in Marketing or Supply Chain Management. Students majoring in Marketing may elect a program concentration in Sales. All students must earn a minimum grade of “C” in each of the 10 (30 credit hours) courses listed as major program requirements in the applicable University Bulletin for the selected major. In addition, students must earn a minimum grade of “C” in all major program electives. Note: Marketing majors must also earn a minimum grade of “C” in TSCM 340.
Students earning a degree in Marketing will acquire the technical preparation and competence for challenging management, marketing and sales careers in public, private, and entrepreneurial activities The Supply Chain Management major is prepared for careers in supply chain management including transportation, distribution, logistics, purchasing, account management and materials management with major corporations and organizations, and the government.
SUPPLY CHAIN MANAGEMENT ELECTIVES
(Two electives must be completed from the courses listed below)
MIS 352 3 Object-Oriented Peograming
MKTG 434 3 Business-to-Business Marketing
MKTG 536 3 CRM&M Technologies
TSCM 450 3 Carrier Management
TSCM 470 3 Urban Transportation Concepts
TSCM 598 3 Independent Study
TSCM 600 3 Selected Topics in Transportation
TSCM 665 3 Transportation Regulation and National Policy
UPS ENDOWED CHAIR
The UPS Endowed Chair was established to provide faculty support for curriculum and student development and to enhance research and other scholarly activities in transportation and supply chain management.
The Transportation Institute draws faculty, staff members and students from a number of different departments to create an interdisciplinary unit that conducts research, public service and training programs in the field of transportation. It also serves as a resource for planners, social scientists, public officials, and community groups to help them solve transportation problems.
The research program covers a wide range of areas, from investigating transportation needs of the poor to analyzing transportation financing. The Institute has achieved a national reputation for its funded research in small city and rural transportation.
Students play an important role in each of the research projects. Under the guidance of the faculty, student research assistants help to develop and conduct funded projects awarded to the Transportation Institute. The Institute makes substantial financial awards to students who receive research assistantships.
The Institute is a regional center that offers seminars, workshops, and short courses designed to provide instruction in current techniques and transportation concepts. These programs are designed for individuals outside the University who have an interest in transportation. In addition, they may use the extensive resource collection on transportation that is housed in the Transportation Institute’s facilities, located in Merrick Hall.
COURSE DESCRIPTIONS IN MARKETING
MKTG 430. Marketing Concepts Credit 3(3-0)
This course provides an introduction to marketing activities of organization and individuals. It focuses on formulating viable market objectives, assessing opportunities, evaluating ethical issues, and developing a marketing strategy. The course also emphasizes a global orientation and the development of problem solving skills. Prerequisite: Sophomore standing. (F;S;SS)
MKTG 432. Consumer Behavior Credit 3(3-0)
This course develops the knowledge of the behavioral content of marketing in consumer, industrial, and international fields. It examines the applicable theory, research findings, and concepts that are provided by psychology, sociology, anthropology, and marketing. The course stresses the conceptual models of buyer behavior based upon sources of influence: individual, group, cultural environment. Prerequisite: MKTG 430. (F;S)
MKTG 433. Retailing Credit 3(3-0)
This course emphasizes retail store management. Attention is given to store location, layout, personnel, organization, buying, inventory, sales promotion, customer services and operating expenses. Prerequisite: MKTG 430.
MKTG 434. Business-to-Business (B2B) Marketing Credit 3(3-0)
Business-to-Business Marketing is concerned with business, government and organizational markets. Students will become knowledgeable concerning all aspects of the business-to-business marketing environment, business-to-business customer relationship management, the identification of market opportunities for intermediaries and organizational customers, business partnerships, and supply chain strategies. Prerequisite: MKTG 430. (F;S)
MKTG 435. Selling and Sales Management Credit 3(3-0)
This course focuses on the functions and skills surrounding the personal selling effort associated with professional sales. The emphasis is on developing skills essential to persuasive communication in a buyer-seller context. The course also addresses topics such as sales recruiting, selecting, compensating, and evaluating sales personnel. Prerequisites: MKTG 430. (F;S)
MKTG 438. Integrated Marketing Communications /Advertising Credit 3(3-0)
This course acquaints students with the fundamentals of the marketing communications activities of the firm. All marketing mix variables are treated as marketing communications variables. Distinction is made between promotion and communications. Attention is also given to the usage of advertising communications appeals and marketing communications strategies in designing advertising and marketing communications programs. Prerequisite: MKTG 432. (F;S)
MKTG 498. Customer Relationship Marketing/Management (CRM&M) Internship Credit 3(3-0)
This course provides experiential learning in customer relationship marketing and management. Students work directly with organizations and participate in activities that provide a comprehensive understanding about customer and/or stakeholder relationships. The following conditions must be met to receive credit: (1) the student must be registered in this course during the full-time, off-campus assignment, (2) the student should spend a minimum of 8 weeks in the off-campus experience, and (3) the student will be required to present a written report and/or other evaluation criterion that will be submitted to the supervising instructor. Prerequisites: MKTG 430 and consent of the department chair and/or supervising instructor.
MKTG 535. Customer Relationship Marketing/Management (CRM&M) Concepts Credit 3(3-0)
This course introduces students to the concepts of customer partnering relationships, such as buyer-seller relationships, supplier-manufactuer relationships and manufacturer-customer relationships. The learning goal of CRM&M is to teach the importance of metrics such as high customer satisfaction, market share, and net cash flow. Students will focus on integrating strategic, organizational, informational, operational and financial perspectives to build effective solution-based outcomes for the customer and the organization. Other topics could include key account management, negotiation strategies, and information data mining. Prerequisite: MKTG 430. (F)
MKTG 536. Customer Relationship Marketing & Management Technologies Credit 3(3-0)
This course examines technologies that enable companies to initiate and cultivate more advanced relationships and interactions with customers and suppliers. Students are introduced to key vendors supporting customer knowledge and enterprise resource planning (ERP) software for sales, marketing, and customer service. Prerequisite: MKTG 430, 535 or permission of the instructor.
MKTG 537. International Marketing Credit 3(3-0)
This course examines the application of marketing, management, and research, with appropriate consideration given to consumer, institutional and environmental factors associated with aspects of international marketing. Case studies are used to enhance the study of international marketing concepts. Prerequisite: MKTG 430. (F;S)
MKTG 538. Marketing Research Credit 3(3-0)
This course covers the types of research techniques used by businesses to coordinate marketing activities with consumer demand. Emphasis is placed upon survey, observational and experimental techniques used in market research. Prerequisites: ECON 310 and MKTG 430. (F;S)
MKTG 539. Special Topics in Customer Relationship Marketing & Management Credit 3(3-0)
This course examines current topics and issues for implementing CRM systems. Students will examine the triggers that provide the impetus for a CRM approach. Students will also focus on the challenges and rewards of CRM implementation. Prerequisite: MKTG 535 or permission of the instructor.
MKTG 636. Sales Leadership & Ethics Credit 3(3-0)
This sales concentration capstone course integrates and extends the professional selling and customer relationship management topics discussed in previous courses and is designed to build leadership competence while increasing awareness of business ethics from a professional selling perspective. Emphasis is placed on 1) delivering results, 2) influencing others internal and external to the organization, 3) fostering creativity and innovation, and 4) managing negotiations and resolving conflicts. Ethical business principles and conduct are emphasized given the autonomous sales environment. Prerequisites: MKTG 435 and MKTG 535. (S)
MKTG 639. Marketing Management Credit 3(3-0)
This marketing program capstone course provides an analysis of the fundamental and emerging trends, issues and topics that influence decisions involved in planning and managing marketing activities to create value for customers. It combines theory and application with case study to teach students the decision making process as it relates to segmentation/targeting, product, price, distribution, promotion, the marketing environment and electronic commerce. Prerequisite: MKTG 438. (F;S)
COURSE DESCRIPTIONS IN SUPPLY CHAIN MANAGEMENT
TSCM 340. Introduction to Supply Chain Management a Logistics Approach Credit 3(3-0)
The management of the logistics function is examined with an emphasis on the impact on the firm and its supply chain network. The individual elements of logistics management including inventory management, transportation, purchasing, facility location, distribution and materials handling, and information technology are examined. The integration of logistics activities across the supply chain is an important element of this course. (F;S)
TSCM 360. Introduction to Transportation Credit 3(3-0)
Transportation provides the basic service of moving people and freight, creating time and place utility. Recent changes in the transportation industry have been dramatic and involve the value added throughout the supply chain. This course emphasizes the fundamental role and importance of transportation, its strategic importance, the effect of technology, and the changing structure of the industry due to competition and consolidation. (F;S)
TSCM 425. Economics of Transportation Credit 3(3-0)
In this course, the application of the tools of economics to problems of the transportation industry will be examined. Topics include economic regulation, cost-benefit, rate structure, externalities and social vs. individual decision-making. Prerequisites: ECON 200, 201 and junior standing or permission of instructor. (F)
TSCM 431. Supply Chain Analysis Credit 3(3-0)
Design, develop and use decision models for analysis of logistics problems. Coursework emphasizes computer spreadsheet applications. Prerequisite: ECON 310 and MIS 241. (S)
TSCM 450. Carrier Management Credit 3(3-0)
This course examines the application of management principles, policies and practice to carriers in various transportation modes. The provision of competitive services at affordable prices that would add value throughout the supply chain is an important aspect of the course. Major areas examined in the course include carrier-shipper relations with a synopsis of major traffic management functions; and analyses of carrier planning and operations, pricing, marketing, finance and investment decisions, and personnel management. Prerequisite: TSCM 425 or consent of instructor.
TSCM 470. Urban Transportation Concepts Credit 3(3-0)
This course analyses the role of transportation in the urban environment. Topics covered include the transportation needs, demand for modes of transportation, transit operations, intelligent transportation systems, and urban transportation planning methods.
TSCM 580. International Logistics and Supply Chain Management Credit 3(3-0)
This course examines the supply chain management partners and their respective responsibilities in international logistics and supply chain networks and the challenges involved in dealing with managing cultural differences, business practices, variances in systems of jurisprudence, terms of sale and payment, and governmental units. The course will also examine elements of international logistics such as inventory cost, transportation cost, and the complex documentation that is required in international trade. Prerequisite: TSCM 340. (F)
TSCM 598. Independent Study Credit 3(3-0)
This course is designed for students who want to explore a transportation or logistics topic in depth. The following conditions must be met. (1) The student must select a topic with a transportation/logistics faculty and study it for at least three hours per week for one semester. (2) The student will be required to present a written report and/or other evaluation criterion that will be evaluated by the supervising instructor. Prerequisite: Consent of the advisor and/or department chair. (F or S)
TSCM 600. Special Topics in Transportation and Logistics Credits 3(3-0)
This course examines problems and analytical techniques in transportation and logistics. It covers the pursuit of a specific or problem-oriented area in transportation and logistics not covered in other courses. Course content may vary from semester to semester. This course may not be repeated for credit. (F or S)
TSCM 650. Transportation Law Credit 3(3-0)
In this course requires a detailed review of the development of transportation law, including an analysis of the Interstate Commerce Act and its impact on surface carriers. This course will assist those students planning to take the bar exam for the Interstate Commerce Commission or those students studying for the Transportation Law exam in the American Society of Traffic and Transportation series. Prerequisite: MGMT 361 or equivalent is recommended.
TSCM 660. National Transportation Policy Credit 3(3-0)
This course is a seminar on national transportation problems. It will involve readings and research on several issues in transportation. Previous policy statements will be reviewed in light of current needs to determine what the current national transportation policy should be.
TSCM 665. Transportation Regulation and National Policy Credits 3(3-0)
This course will examine the development of transportation regulation in the United States and the subsequent development of federal transportation policy applicable to the individual modes. It will examine the deregulatory state of the industry, its impact on Federal Transportation Policy, and the current status of federal regulation as it applies to the various modes of transportation. Included will be an analysis of the environmental laws and safety regulations that have developed in the last few years. This course will assist those students studying for the Transportation Law Exam in the American Society of Traffic and Transportation series as well as the Practitioner Exam of the Surface Transportation Board. Prerequisites: MGMT 361.
TSCM 670. Materials Management Credit 3(3-0)
This course emphasizes the integration of the logistics functions with the operations of the firm through the planning and controlling of the materials flow in order to achieve the desired levels of operating efficiency and customer service throughout the supply chain. The activities of planning, scheduling, materials requirements planning, capacity management, and production activity control are integrated with issues of inventory control, distribution and TQM. (F)
TSCM 672. Purchasing and Supply Management Credit 3(3-0)
This course emphasizes the importance of the procurement function for efficient operations, product quality, and supply chain integrations. The issues of supplier selection, performance measurement and relationship development/management, and their impact on the firm and fulfillment of customer expectations are emphasized. (S)
DIRECTORY OF FACULTY
B.S., New York University; M.S., Ph.D., State University of New York at Buffalo
Linda Silver Coley
Associate Professor and Chairperson
B.S., Bennett College; M.S., University of Michigan; M.B.A., Xavier University; PhD., University of Cincinnati
B.S.Ed., M.A., The Ohio State University; M.B.A. and Ph.D., Kent State University
Kathryn E. Dobie
UPS Chaired Professor and Director of Transportation Institute
B.M., Wittenburg University; A.S., Dalton College; M.B.A., University of Central Arkansas; Ph.D., University of Memphis; C.P.M; C.T.I.
B.S., Hampton University; M.B.A., Northeastern University
B.S., North Carolina A&T State University; M.B.A., Wake Forest University; Ph.D., University of South Carolina
Kimberly R. McNeil
Associate Dean and Associate Professor
B.S., North Carolina A&T State University; Ph.D., Florida State University
B.Sc., University of Science & Technology (Kumasi, Ghana); M.U.P., McGill University (Montreal, Canada); A.M., Ph.D., University of Pennsylvania
B.S., M.B.A., Ph.D., University of Tennessee
George W. Stone
B.S., United States Military Academy, West Point; M.B.A., Boston University; Ph.D., University of Mississippi
B.S., Drexel University; M.B.A., University of Delaware; Ph.D., Florida State University
B.Sc., University of the West Indies; M.B.A., Rochester Institute of Technology; Ph.D. Syracuse University