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Department of Business Administration

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Business Administration Home | Faculty | Business Careers | Student Organizations | Frontline Sales and Leadership Program | Curriculum Guides | Interdisciplinary Center for Entrepreneurship and E-Business (ICEEB)

Marketing Curriculum Guide

Major Program Requirements | Courses - Freshman Year | Courses - Sophomore Year | Courses - Junior Year | Courses - Senior Year

Other Curriculum Guides:
Bachelor of Science in Finance | Bachelor of Science in Management | Bachelor of Science in Management Information Systems


Student Name:

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Date Prepared:

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Students entering the Department of Business Administration may select a major in FINANCE, MANAGEMENT, OR MARKETING and may also elect to concentrate in MIS (Management Information Systems). All students are required to successfully complete ENGLISH 100 (Ideas & Their Expressions I) and ENGLISH 101 (Ideas & Their Expressions II), MATH 111 (College Algebra & Trigonometry), MATH 112 (Calculus for Non-Math Majors), BUAD 520 (Strategic Management) and BUED 360 (Business Communications) with a grade of “C” or better. Additionally, a minimum grade of “C” MUST BE EARNED in all 10 courses (30 hours) listed as MAJOR PROGRAM REQUIREMENTS.

CURRICULUM GUIDE FOR THE MAJOR IN

MARKETING
(0152)

NOTE: Incoming FRESHMEN are REQUIRED to complete a three (3) hour course in AFRICAN-AMERICAN STUDIES and a three (3) hour course in GLOBAL STUDIES. These courses can be met through a student’s general education component, major course requirements, or free electives. It is imperative that you are properly advised to ensure that you have met these requirements.