Customer Relationship Marketing & Management (CRM&M) Curriculum
CRM&M Overview | CRM&M Program Details | CRM&M Curriculum | CRM&M Course Descriptions
FIGURE 1
CRM&M Curriculum
18-Semester-Hour
Program |
|||
Program Prerequisites 6 credit hours |
BUAD 422 Management Concepts
BUAD 430 Marketing Concepts |
||
Elective Courses 3 credit hours |
BUAD
432 Consumer
Behavior Business-to-Consumer (B2C) Marketing |
or |
BUAD
434 Business-to- Business (B2B) Marketing |
Required Practicum 3 credit hours |
BUAD 498 CRM&M Internship |
||
Required Core Courses 12 credit hours |
BUAD
435 Selling
and Sales
Management |
||
BUAD
535 Customer
Relationship
Marketing & Management
Concepts |
|||
BUAD
536 CRM&M
Technologies |
|||
BUAD
539 CRM&M
Special
Topics |
|||
Note: In addition to the program curriculum, changes have been made in the existing marketing curriculum courses to insure that the educational content of all marketing courses address the subject in a more in depth manner.
