Dr. Roland L. Leak

Dr. Roland L. Leak, Assistant Professor of Marketing

Title: Assistant Professor of Marketing

Education:

PhD, University of South Carolina
MBA, Wake Forest University
BS, North Carolina A&T State University

Contact Information:

335 Merrick Hall
NC A&T State University
Greensboro, NC 27411

336-285-3400 - phone
336-256-2275 - fax

Email: rlleak@ncat.edu

Teaching Interests:

Brand Management
Consumer Behavior
Marketing Strategy

Research Interests:

Ethnicity
Social Identity Effects on Marketing Communications
Stereotyping

Publications:

Madden, Dillon and Leak (2010). Students' Evaluations of Teaching: Concerns of Item Diagnosticity. Journal of Marketing Education. 32 (3), 264-274.

Points of Pride