Message from Chairperson, Dr. Linda Silver Coley
THE RAPID PACE OF CHANGE in access to information; business practices; inter-firm, global business relationships; customer and consumer service expectations; innovation; technology; and cultural diversity requires a new platform for teaching and learning marketing and supply chain management concepts. The traditional educational “silo” or single-discipline approach to learning about marketing concepts and go-to-market strategies associated with delivering superior customer and consumer value is no longer relevant.
Large and small firms now focus on relationship marketing through dynamic networks employing suppliers from around the world to serve global customers and consumers. They develop long-lasting customer-supplier relationships and work with key suppliers to build specific competence and to reduce prices throughout the supply chain. Today's’ firms compete for market share in business and consumer markets on the strength of inter-functional coordination and customer-supplier relationships.
THE DEPARTMENT OF MARKETING TRANSPORTATION AND SUPPLY CHAIN (MTSC) embraces this new marketplace reality by intentionally integrating the disciplines of marketing and supply chain management into a single business school unit. The MTSC unit offers undergraduate degrees in:
• Marketing with a Sales concentration, and
• Supply Chain Management.
In addition, we offer an undergraduate and a graduate certificate in Customer Relationship Marketing and Management. A Supply Chain Management Systems degree has been approved at the graduate level.
The MTSC faculty is in continuous dialogue aimed towards keeping programs and course offerings relevant for today’s dynamic global marketplace. Currently, all marketing majors are required to study supply chain management in addition to the traditional undergraduate marketing courses of consumer behavior, international marketing, market research, marketing management, marketing communications and sales. All supply chain management majors are required to study marketing concepts in addition to aspects of transportation, purchasing, logistics and materials management. The marketing degree focuses on real-world problems, marketing metrics and professional sales training. The supply chain management program is built on a tradition of excellence in transportation and logistics.
Customer relationship marketing and management concepts and enterprise resource planning applications are developing as core requirements for both majors. In addition, all degrees embrace a cross-disciplinary foundation in finance, economics, statistics and management information systems.
WE BRING STUDENTS TOGETHER WITH DISTINGUISHED FACULTY in an innovative setting. Students are trained to become problem solvers and contributing team members. They are prepared to become leaders for a highly competitive marketplace through innovative programs, experiential learning and business clubs (American Marketing Association, the Council of Supply Chain Management Professionals and Pi Sigma Epsilon).
In the process of learning, students are coached and inspired to recognize the importance of managing ethically and creatively - consistent with the goals of large and small firms. The end result is that we produce critical thinkers capable of providing creative solutions to complex problems.
MTSC students are active, engaged and empowered to lead. They are involved in the department, the university, the community and their respective fields. They are leaders of student government, founders and organizers of student groups, and recipients of national awards and honors. Some MTSC graduate students are employed professionals.
Student success is our purpose. We invite you to join us. To review our academic offerings and consider a career in marketing, sales or supply chain management!
Linda Silver Coley, PhD
Department of Marketing, Transportation & Supply Chain
325 Merrick Hall School of Business and Economics
North Carolina A&T State University
1601 East Market Street
Greensboro, NC 27411