Successful Small Farming - Direct Marketing

Program Description:

This program offers educational resources through the North Carolina Cooperative Extension system to improve the direct marketing skills of limited-resource farmers. The program also helps these farmers increase their income, work together to build successful farmers' markets and build strong local community-agricultural connections. It provides informal educational experiences of successful direct marketing to farmers via practice, discussions, role plays, planning and implementation. The program provides a means of monitoring and reporting results, and uses evaluation for constant program improvement.

Target audience:

Farmers and other direct marketers.

Goals and Objectives:

To provide increased income for farmer marketers and to enhance sustainable community-agricultural relations. Provide an educational program for field faculty with materials to help marketers develop

  1. knowledge of what marketing is and how to go about it,
  2. market planning, and
  3. implementation of successful marketing and production systems.


John O'Sullivan, PhD,
Sustainable Agriculture Coordinator
The Cooperative Extension Program 
North Carolina A&T State University 
P.O. Box 21928 Greensboro NC 27420 (336) 334-7957

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