Results from the Social Media Survey of Enrolled Graduate Students (Fall 2012)
The Graduate School surveyed over 1600 enrolled NC A&T graduate students in December 2012 about their use of social media. Of the 109 respondents the age ranges are18-24 years of age (18%), 25-34 (28%), 35-44 (30%) and 45 and over (22%).

The following reports on the 7 questions asked and popular responses:

With which of these social media tools do you engage?

  • Social networking (Facebook, Twitter, etc.) - 92%
  • Message boards - 24%
  • Blogging - 18%
  • Podcasting - 6.7%

How do you use Facebook?

  • To communicate with friends - 91%
  • Looking at or posting photos or links - 75%
  • Sending or receiving messages - 70%
  • Wall posts (Writing or reading others’) - 57%

How do you use Twitter?

  • To find out about current events and breaking news - 52%
  • Networking - 50%
  • To communicate with friends - 48%
  • Entertainment - 48%

 

How often do you use Facebook?

  • 3+ times/day - 37%
  • Once per day - 31%
  • Other - 13%
  • Once per week - 10%

How often do you use Twitter?

  • Other - 43%
  • Monthly - 13%
  • 3+ times/day - 8%
  • Once per week - 7%

 

What type of information is valuable to you as a graduate student?

  • Important graduate deadlines - 91%
  • Research opportunities in your field - 67%
  • Access to the Graduate School staff - 61%
  • Tips for navigating graduate school  - 58%

 

If the Graduate School engaged with the following tools what would be the most beneficial?

Communication with Current Students

  • Message boards - 50%
  • Social networking (Facebook, Twitter, etc.) - 46%
  • Blogging - 45%
  • Podcasting - 37%

Recruitment of Potential Students

  • Podcasting - 44%
  • Videoblogging - 38%
  • Social networking - 29%
  • Blogging - 21%

Dissemination of Pertinent Information

  • Message boards - 32%
  • Blogging - 32%
  • Videoblogging - 28%
  • Social networking (Facebook, Twitter, etc.) - 23%

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The Graduate School will use these survey responses to inform its social media strategy and communications efforts. 

All required University IRB approvals were sought and obtained (Study# 12-0036)

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